Welcome!

@CloudExpo Authors: Progress Blog, Pat Romanski, LeanTaaS Blog, Kevin Benedict, Don MacVittie

Related Topics: @CloudExpo, Containers Expo Blog

@CloudExpo: Article

Top Two Counter-Recessionary Technologies

Four key factors positively impacting our market opportunity

2009 is shaping up to be an "interesting" year.

What makes 2009 interesting - rather than good, bad or indifferent - is the daily conflict between hope and despair for those on the good side of a bad trend. Like bankruptcy attorneys or pawnbrokers, some find themselves buoyed by a down economy, becoming only more relevant when the pressure is on to conserve.

In the world of IT, perhaps the best examples of counter-recessionary trends are virtualization and its close cousin, cloud computing - both trends with direct cost benefits. When the economy contracts, the pendulum swings from revenue to cost. High on the minds of every CIO today is how to reduce capital and operating expenses and find ways to do more with less.

At rPath, we're seeing this first hand. Four key factors are positively impacting our market opportunity:

1. Application workloads are becoming increasing complex
The cost and complexity of deploying and maintaining enterprise applications is exploding at the same time that IT is under pressure to conserve resources.

Several factors influence the complexity of applications today:

  • Dispersion of developer preferences in languages, frameworks, etc.
  • Growing use of open source components
  • Number of custom applications and the rate of development
  • Distributed, interdependent nature of modern application architectures
  • Multiple target execution environments (hypervisors, clouds, etc.)

This is making it harder than ever for IT operations to keep pace with demand and to efficiently deploy and maintain applications in a way that doesn't overwhelm people resources and create quality and compliance issues. The conclusion for many IT organizations is that the old application delivery models no longer work - and many are looking to rPath to reduce the cost and complexity of application delivery. We see this trend continuing as the confluence of cost pressure and complex application environments pushes IT operations to the brink.

2. Virtualization is going mainstream
As organizations invest in virtualization to reduce costs and increase server utilization, they need a systematic and scalable process for building, deploying and maintaining virtualized applications that run in these environments. Today, most application images are one-offs, created by hand and deployed without any way to manage or maintain the application images within the VM container. This can create compliance issues because of inconsistent and untraceable images, and the ad hoc approach often adds significant cost to building and maintaining the images. Since virtualization typically allows applications to be deployed more rapidly than before, it leads to a proliferation of virtual machines in production that need to be maintained - what we're learning is that virtualization transfers yesterday's deployment cost to become an even greater maintenance cost through what is often called "VM sprawl." Organizations are now realizing that this ad hoc approach to application images could wash out the original cost savings virtualization has enabled.

Informal and ad hoc approaches always prevail in the early days of any new innovation. As these innovations evolve from emerging to mainstream practices, informal methods must give way to a more systematic, repeatable approach. This is exactly what we see happening in the world of virtualization - hand-built, one-off application images are being replaced by automated, policy-driven approaches similar to what rPath provides. A down economy is pushing virtualization to the mainstream, which is forcing companies to look more closely at formalized, systematic practices for creating, deploying and maintaining application images.

3. Cloud is emerging
Cloud computing has captured the imagination of both lines of business and IT because it has the potential to transform the datacenter from a capital-intensive bottleneck to a variably priced self-service environment. This can shift the deployment burden away from IT staff, while providing lines of business the deployment speed, flexibility and cost relief they demand.

While the virtues of cloud make good sense, many IT organizations wrestle with a perceived conflict between speed and control. On the one hand, the self-service model takes the friction out of application deployment. But on the other hand, self-service appears to threaten the control and predictability IT ops depend upon.

Of course, saying no to cloud appears to be a poor answer. In this circumstance, IT organizations face the risk of rouge applications "leaking" to external clouds as lines of business find the path of least resistance. What IT needs is a way to provide LOB the speed and flexibility they need, while ensuring that applications deployed to the cloud conform to policies and can be consistently managed. That's rPath's role.

4. ISVs are rethinking the software form factor
Commercial software vendors are under pressure to deliver software products that support a growing variety of platforms. The challenge is that each platform requires a separate build that must be certified and maintained over time. This puts pressure on time to market and the overall cost of supporting additional platforms, which becomes exponential as you maintain multiple application versions against multiple platform versions. Particularly in a down economy, ISVs need a simplified and more cost-effective way to satisfy the need for multi-platform support without taking on the cost and complexity of supporting multiple builds.

All this adds up to what is expected to be an interesting 2009, where cost reduction is the clear mandate for most every enterprise. Despite the malaise of an economic downturn, the prospects are solid for those on the good side of a bad trend.

More Stories By Jake Sorofman

Jake Sorofman is chief marketing officer of rPath, an innovator in system automation software for physical, virtual and cloud environments. Contact Jake at [email protected]

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@CloudExpo Stories
Mobile device usage has increased exponentially during the past several years, as consumers rely on handhelds for everything from news and weather to banking and purchases. What can we expect in the next few years? The way in which we interact with our devices will fundamentally change, as businesses leverage Artificial Intelligence. We already see this taking shape as businesses leverage AI for cost savings and customer responsiveness. This trend will continue, as AI is used for more sophistica...
Nordstrom is transforming the way that they do business and the cloud is the key to enabling speed and hyper personalized customer experiences. In his session at 21st Cloud Expo, Ken Schow, VP of Engineering at Nordstrom, discussed some of the key learnings and common pitfalls of large enterprises moving to the cloud. This includes strategies around choosing a cloud provider(s), architecture, and lessons learned. In addition, he covered some of the best practices for structured team migration an...
Most technology leaders, contemporary and from the hardware era, are reshaping their businesses to do software. They hope to capture value from emerging technologies such as IoT, SDN, and AI. Ultimately, irrespective of the vertical, it is about deriving value from independent software applications participating in an ecosystem as one comprehensive solution. In his session at @ThingsExpo, Kausik Sridhar, founder and CTO of Pulzze Systems, discussed how given the magnitude of today's application ...
In his session at 21st Cloud Expo, Raju Shreewastava, founder of Big Data Trunk, provided a fun and simple way to introduce Machine Leaning to anyone and everyone. He solved a machine learning problem and demonstrated an easy way to be able to do machine learning without even coding. Raju Shreewastava is the founder of Big Data Trunk (www.BigDataTrunk.com), a Big Data Training and consulting firm with offices in the United States. He previously led the data warehouse/business intelligence and B...
The “Digital Era” is forcing us to engage with new methods to build, operate and maintain applications. This transformation also implies an evolution to more and more intelligent applications to better engage with the customers, while creating significant market differentiators. In both cases, the cloud has become a key enabler to embrace this digital revolution. So, moving to the cloud is no longer the question; the new questions are HOW and WHEN. To make this equation even more complex, most ...
As you move to the cloud, your network should be efficient, secure, and easy to manage. An enterprise adopting a hybrid or public cloud needs systems and tools that provide: Agility: ability to deliver applications and services faster, even in complex hybrid environments Easier manageability: enable reliable connectivity with complete oversight as the data center network evolves Greater efficiency: eliminate wasted effort while reducing errors and optimize asset utilization Security: imple...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
With tough new regulations coming to Europe on data privacy in May 2018, Calligo will explain why in reality the effect is global and transforms how you consider critical data. EU GDPR fundamentally rewrites the rules for cloud, Big Data and IoT. In his session at 21st Cloud Expo, Adam Ryan, Vice President and General Manager EMEA at Calligo, examined the regulations and provided insight on how it affects technology, challenges the established rules and will usher in new levels of diligence arou...
The past few years have brought a sea change in the way applications are architected, developed, and consumed—increasing both the complexity of testing and the business impact of software failures. How can software testing professionals keep pace with modern application delivery, given the trends that impact both architectures (cloud, microservices, and APIs) and processes (DevOps, agile, and continuous delivery)? This is where continuous testing comes in. D
Modern software design has fundamentally changed how we manage applications, causing many to turn to containers as the new virtual machine for resource management. As container adoption grows beyond stateless applications to stateful workloads, the need for persistent storage is foundational - something customers routinely cite as a top pain point. In his session at @DevOpsSummit at 21st Cloud Expo, Bill Borsari, Head of Systems Engineering at Datera, explored how organizations can reap the bene...
Digital transformation is about embracing digital technologies into a company's culture to better connect with its customers, automate processes, create better tools, enter new markets, etc. Such a transformation requires continuous orchestration across teams and an environment based on open collaboration and daily experiments. In his session at 21st Cloud Expo, Alex Casalboni, Technical (Cloud) Evangelist at Cloud Academy, explored and discussed the most urgent unsolved challenges to achieve f...
The dynamic nature of the cloud means that change is a constant when it comes to modern cloud-based infrastructure. Delivering modern applications to end users, therefore, is a constantly shifting challenge. Delivery automation helps IT Ops teams ensure that apps are providing an optimal end user experience over hybrid-cloud and multi-cloud environments, no matter what the current state of the infrastructure is. To employ a delivery automation strategy that reflects your business rules, making r...
The 22nd International Cloud Expo | 1st DXWorld Expo has announced that its Call for Papers is open. Cloud Expo | DXWorld Expo, to be held June 5-7, 2018, at the Javits Center in New York, NY, brings together Cloud Computing, Digital Transformation, Big Data, Internet of Things, DevOps, Machine Learning and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding busin...
In a recent survey, Sumo Logic surveyed 1,500 customers who employ cloud services such as Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP). According to the survey, a quarter of the respondents have already deployed Docker containers and nearly as many (23 percent) are employing the AWS Lambda serverless computing framework. It’s clear: serverless is here to stay. The adoption does come with some needed changes, within both application development and operations. Tha...
SYS-CON Events announced today that Synametrics Technologies will exhibit at SYS-CON's 22nd International Cloud Expo®, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Synametrics Technologies is a privately held company based in Plainsboro, New Jersey that has been providing solutions for the developer community since 1997. Based on the success of its initial product offerings such as WinSQL, Xeams, SynaMan and Syncrify, Synametrics continues to create and hone in...
Smart cities have the potential to change our lives at so many levels for citizens: less pollution, reduced parking obstacles, better health, education and more energy savings. Real-time data streaming and the Internet of Things (IoT) possess the power to turn this vision into a reality. However, most organizations today are building their data infrastructure to focus solely on addressing immediate business needs vs. a platform capable of quickly adapting emerging technologies to address future ...
In his general session at 21st Cloud Expo, Greg Dumas, Calligo’s Vice President and G.M. of US operations, discussed the new Global Data Protection Regulation and how Calligo can help business stay compliant in digitally globalized world. Greg Dumas is Calligo's Vice President and G.M. of US operations. Calligo is an established service provider that provides an innovative platform for trusted cloud solutions. Calligo’s customers are typically most concerned about GDPR compliance, application p...
Kubernetes is an open source system for automating deployment, scaling, and management of containerized applications. Kubernetes was originally built by Google, leveraging years of experience with managing container workloads, and is now a Cloud Native Compute Foundation (CNCF) project. Kubernetes has been widely adopted by the community, supported on all major public and private cloud providers, and is gaining rapid adoption in enterprises. However, Kubernetes may seem intimidating and complex ...
In his session at 21st Cloud Expo, Michael Burley, a Senior Business Development Executive in IT Services at NetApp, described how NetApp designed a three-year program of work to migrate 25PB of a major telco's enterprise data to a new STaaS platform, and then secured a long-term contract to manage and operate the platform. This significant program blended the best of NetApp’s solutions and services capabilities to enable this telco’s successful adoption of private cloud storage and launching ...
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.