Click here to close now.


@CloudExpo Authors: Dana Gardner, Elizabeth White, John Basso, Steve Watts, Pat Romanski

Related Topics: Containers Expo Blog

Containers Expo Blog: Article

Cloud Computing & Virtualization - IT's Top Two Topics

The shape of IT to come is characterized by virtualization, cloud computing and service-based application delivery

Another confirmation that virtualization, cloud computing and service-based application delivery is set to form an integral part of software application development infrastructures in the decade to come is evident from the shape of an IT event in Las Vegas, Nevada, that starts today. Reporting exclusively for SYS-CON's Virtualization Journal, Adrian Bridgwater looks forward to examining real-world integration and implementation of virtualization technologies in this preview of the event.

Parallels will be staging its fourth industry summit this week at the Mandalay Bay Hotel and Casino in Las Vegas from February 2-4, 2009. Over 1300 attendees have flocked into town, despite the economic meltdown, to learn about what we're told will be the key drivers in the next generation of optimized computing.

For those still doubting the fact, this may be proof enough then that virtualization, cloud computing and service-based application delivery will form an integral part of software application development infrastructures in the decade to come.

The event, known as theParallels Summit 2009, will have a governing theme of cloud computing and this will be expressed in clear terms by the company itself and the partners in attendance this week. Sessions will be structured around fundamental milestones in this IT sector including Software-as-a-Service (SaaS), Automation, Virtualization and other co-related topics. Additionally, Parallels tell us that we will have business leaders (well, I would hope so!) and other experts on hand to share strategic insights on how companies leveraging virtualization technologies can use them to build competitive advantage and survive against the corporate giants who are threatening their market share.

For some publications, such as SYS-CON's Virtualization Journal, this trip was opened up a day early so that journalists and reporters could get acclimated (Nevada in late January is fairly appealing after all) and sniff around to try and get a feel for what might be presented in the coming week. Tuning into the pre-show rumor mill I got a pretty strong sense of what we'll be able to see in the coming week. This event is likely to be pretty hands-on affair with beta version demos of several new products including Parallels Virtuozzo Containers 4.5 for OS-level server virtualization, the Parallels Virtual Automation 4.5 virtualisation management tools and Parallels Server Bare Metal, which is reportedly a hypervisor server virtualization offering.

I hope this event will provide some time to examine real-world integration and implementation of virtualization technologies, I also hope that the partners appear to show a little more unity than the rather fragmented market I saw at the VMworld Europe show this time last year in Cannes, France.

Maybe we can even start to see some more evidence of these technologies being used in everyday computing environments. Virtual Desktop Infrastructure (VDI) appears to be a key area for Parallels right now, so I'm sure this will feature.

So looking to the partners for some comment, I spoke to Cloudmark CTO Jamie de Guerre, he reiterated to me that the hot topic for this show definitely seems to be cloud computing. "Web hosting providers are in a unique position to already have a customer relationship built around a hosted service, through which they now want to expand the services and value they offer to customers. Compare that to other companies looking to offer cloud computing services, which typically need to create a relationship with a customer moving to their hosted service for the first time," said de Guerre.

ISVs like Cloudmark will be showcasing or launching new services to help enable hosting providers to offer additional value added services to customers that help them to increase stickiness, foster their customer relationships and create additional revenue streams.

As a specific example, this week Cloudmark will be launching a new cloud-based email security solution specifically designed for Hosting Providers and the SMB customers they typically serve.

Looking at the program ahead of us: on both days, the conference will break into four different tracts: Service Provider, Technology, Industry and Enterprise – and each will feature its own blend of content.

The Service Provider Track will focus on building competitive advantage, competing against large players in the industry, marketing solutions effectively to end users – essentially I suppose, this segment is focused on improving the bottom line.

The Technology Track will, I am told, allow technical personnel to learn more about Parallels products, interact directly with Parallels engineers and get ideas for improving their service offerings or IT infrastructure.

The Industry track will feature presentations that will focus on specific solutions available in the market now that can, according to Parallels, improve businesses efficiency, productivity etc.

Finally, the Enterprise track is a new track for this year's Parallels Summit and it will supposedly focus on how businesses can automate their internal IT or shift their IT departments into a service provider model.

Note: there will also be a hand-on lab designed for learning more about Parallels and other products, including Parallels Plesk Control Panel, Parallels Plesk Billing, Parallels Virtuozzo Containers and more.

So it looks like a worthy event and, to be honest, all credit to Parallels for pushing forward with this gathering at such a tough time in the world economy.

The corporate 'feel-good' quote today comes in the form of words from Mr John Eng, VP of marketing for Service Provider at Parallels.

"Parallels Summit 2009 looks to be the major event for the Service Provider industry. We are excited to see record attendance - we've got over 1300 registrations among hosters, enterprise IT, VARs/consultants, and ISVs/SaaS players - and all at senior levels of their companies. It's going to be an international event – with over 30 countries represented as over 35% of our audience originates from outside of the United States," said Eng.

Right then! One dollar bill in the nickel slots is my personal limit for any IT symposium in Las Vegas, so I had better get that out the way and get my netbook charged up and my pencil sharpened too!

More Stories By Adrian Bridgwater

Adrian Bridgwater is a freelance journalist and corporate content creation specialist focusing on cross platform software application development as well as all related aspects software engineering, project management and technology as a whole.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.

@CloudExpo Stories
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound...
In today's enterprise, digital transformation represents organizational change even more so than technology change, as customer preferences and behavior drive end-to-end transformation across lines of business as well as IT. To capitalize on the ubiquitous disruption driving this transformation, companies must be able to innovate at an increasingly rapid pace. Traditional approaches for driving innovation are now woefully inadequate for keeping up with the breadth of disruption and change facin...
With all the incredible momentum behind the Internet of Things (IoT) industry, it is easy to forget that not a single CEO wakes up and wonders if “my IoT is broken.” What they wonder is if they are making the right decisions to do all they can to increase revenue, decrease costs, and improve customer experience – effectively the same challenges they have always had in growing their business. The exciting thing about the IoT industry is now these decisions can be better, faster, and smarter. Now ...
I recently attended and was a speaker at the 4th International Internet of @ThingsExpo at the Santa Clara Convention Center. I also had the opportunity to attend this event last year and I wrote a blog from that show talking about how the “Enterprise Impact of IoT” was a key theme of last year’s show. I was curious to see if the same theme would still resonate 365 days later and what, if any, changes I would see in the content presented.
Apps and devices shouldn't stop working when there's limited or no network connectivity. Learn how to bring data stored in a cloud database to the edge of the network (and back again) whenever an Internet connection is available. In his session at 17th Cloud Expo, Ben Perlmutter, a Sales Engineer with IBM Cloudant, demonstrated techniques for replicating cloud databases with devices in order to build offline-first mobile or Internet of Things (IoT) apps that can provide a better, faster user e...
Microservices are a very exciting architectural approach that many organizations are looking to as a way to accelerate innovation. Microservices promise to allow teams to move away from monolithic "ball of mud" systems, but the reality is that, in the vast majority of organizations, different projects and technologies will continue to be developed at different speeds. How to handle the dependencies between these disparate systems with different iteration cycles? Consider the "canoncial problem"...
Culture is the most important ingredient of DevOps. The challenge for most organizations is defining and communicating a vision of beneficial DevOps culture for their organizations, and then facilitating the changes needed to achieve that. Often this comes down to an ability to provide true leadership. As a CIO, are your direct reports IT managers or are they IT leaders? The hard truth is that many IT managers have risen through the ranks based on their technical skills, not their leadership ab...
Discussions of cloud computing have evolved in recent years from a focus on specific types of cloud, to a world of hybrid cloud, and to a world dominated by the APIs that make today's multi-cloud environments and hybrid clouds possible. In this Power Panel at 17th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the importance of customers being able to use the specific technologies they need, through environments and ecosystems that expose their APIs to make true ...
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new da...
There are over 120 breakout sessions in all, with Keynotes, General Sessions, and Power Panels adding to three days of incredibly rich presentations and content. Join @ThingsExpo conference chair Roger Strukhoff (@IoT2040), June 7-9, 2016 in New York City, for three days of intense 'Internet of Things' discussion and focus, including Big Data's indespensable role in IoT, Smart Grids and Industrial Internet of Things, Wearables and Consumer IoT, as well as (new) IoT's use in Vertical Markets.
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data...
As organizations realize the scope of the Internet of Things, gaining key insights from Big Data, through the use of advanced analytics, becomes crucial. However, IoT also creates the need for petabyte scale storage of data from millions of devices. A new type of Storage is required which seamlessly integrates robust data analytics with massive scale. These storage systems will act as “smart systems” provide in-place analytics that speed discovery and enable businesses to quickly derive meaningf...
Internet of @ThingsExpo, taking place June 7-9, 2016 at Javits Center, New York City and Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 18th International @CloudExpo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo New York Call for Papers is now open.
We all know that data growth is exploding and storage budgets are shrinking. Instead of showing you charts on about how much data there is, in his General Session at 17th Cloud Expo, Scott Cleland, Senior Director of Product Marketing at HGST, showed how to capture all of your data in one place. After you have your data under control, you can then analyze it in one place, saving time and resources.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York and Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty ...
We are rapidly moving to a brave new world of interconnected smart homes, cars, offices and factories known as the Internet of Things (IoT). Sensors and monitoring devices will touch every part of our lives. Let's take a closer look at the Internet of Things. The Internet of Things is a worldwide network of objects and devices connected to the Internet. They are electronics, sensors, software and more. These objects connect to the Internet and can be controlled remotely via apps and programs. ...
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Day 2 Keynote at 17th Cloud Expo, San...
SYS-CON Events announced today that Kintone has been named "Bronze Sponsor" of SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. kintone promotes cloud-based workgroup productivity, transparency and profitability with a seamless collaboration space, build your own business application (BYOA) platform, and workflow automation system.