Welcome!

Cloud Expo Authors: Pat Romanski, Liz McMillan, Elizabeth White, Vincent Brasseur, Jason Bloomberg

Related Topics: Virtualization

Virtualization: Article

Cloud Computing & Virtualization - IT's Top Two Topics

The shape of IT to come is characterized by virtualization, cloud computing and service-based application delivery

Another confirmation that virtualization, cloud computing and service-based application delivery is set to form an integral part of software application development infrastructures in the decade to come is evident from the shape of an IT event in Las Vegas, Nevada, that starts today. Reporting exclusively for SYS-CON's Virtualization Journal, Adrian Bridgwater looks forward to examining real-world integration and implementation of virtualization technologies in this preview of the event.

Parallels will be staging its fourth industry summit this week at the Mandalay Bay Hotel and Casino in Las Vegas from February 2-4, 2009. Over 1300 attendees have flocked into town, despite the economic meltdown, to learn about what we're told will be the key drivers in the next generation of optimized computing.

For those still doubting the fact, this may be proof enough then that virtualization, cloud computing and service-based application delivery will form an integral part of software application development infrastructures in the decade to come.



The event, known as theParallels Summit 2009, will have a governing theme of cloud computing and this will be expressed in clear terms by the company itself and the partners in attendance this week. Sessions will be structured around fundamental milestones in this IT sector including Software-as-a-Service (SaaS), Automation, Virtualization and other co-related topics. Additionally, Parallels tell us that we will have business leaders (well, I would hope so!) and other experts on hand to share strategic insights on how companies leveraging virtualization technologies can use them to build competitive advantage and survive against the corporate giants who are threatening their market share.

For some publications, such as SYS-CON's Virtualization Journal, this trip was opened up a day early so that journalists and reporters could get acclimated (Nevada in late January is fairly appealing after all) and sniff around to try and get a feel for what might be presented in the coming week. Tuning into the pre-show rumor mill I got a pretty strong sense of what we'll be able to see in the coming week. This event is likely to be pretty hands-on affair with beta version demos of several new products including Parallels Virtuozzo Containers 4.5 for OS-level server virtualization, the Parallels Virtual Automation 4.5 virtualisation management tools and Parallels Server Bare Metal, which is reportedly a hypervisor server virtualization offering.

I hope this event will provide some time to examine real-world integration and implementation of virtualization technologies, I also hope that the partners appear to show a little more unity than the rather fragmented market I saw at the VMworld Europe show this time last year in Cannes, France.

Maybe we can even start to see some more evidence of these technologies being used in everyday computing environments. Virtual Desktop Infrastructure (VDI) appears to be a key area for Parallels right now, so I'm sure this will feature.

So looking to the partners for some comment, I spoke to Cloudmark CTO Jamie de Guerre, he reiterated to me that the hot topic for this show definitely seems to be cloud computing. "Web hosting providers are in a unique position to already have a customer relationship built around a hosted service, through which they now want to expand the services and value they offer to customers. Compare that to other companies looking to offer cloud computing services, which typically need to create a relationship with a customer moving to their hosted service for the first time," said de Guerre.

ISVs like Cloudmark will be showcasing or launching new services to help enable hosting providers to offer additional value added services to customers that help them to increase stickiness, foster their customer relationships and create additional revenue streams.

As a specific example, this week Cloudmark will be launching a new cloud-based email security solution specifically designed for Hosting Providers and the SMB customers they typically serve.

Looking at the program ahead of us: on both days, the conference will break into four different tracts: Service Provider, Technology, Industry and Enterprise – and each will feature its own blend of content.

The Service Provider Track will focus on building competitive advantage, competing against large players in the industry, marketing solutions effectively to end users – essentially I suppose, this segment is focused on improving the bottom line.

The Technology Track will, I am told, allow technical personnel to learn more about Parallels products, interact directly with Parallels engineers and get ideas for improving their service offerings or IT infrastructure.

The Industry track will feature presentations that will focus on specific solutions available in the market now that can, according to Parallels, improve businesses efficiency, productivity etc.

Finally, the Enterprise track is a new track for this year's Parallels Summit and it will supposedly focus on how businesses can automate their internal IT or shift their IT departments into a service provider model.

Note: there will also be a hand-on lab designed for learning more about Parallels and other products, including Parallels Plesk Control Panel, Parallels Plesk Billing, Parallels Virtuozzo Containers and more.

So it looks like a worthy event and, to be honest, all credit to Parallels for pushing forward with this gathering at such a tough time in the world economy.

The corporate 'feel-good' quote today comes in the form of words from Mr John Eng, VP of marketing for Service Provider at Parallels.

"Parallels Summit 2009 looks to be the major event for the Service Provider industry. We are excited to see record attendance - we've got over 1300 registrations among hosters, enterprise IT, VARs/consultants, and ISVs/SaaS players - and all at senior levels of their companies. It's going to be an international event – with over 30 countries represented as over 35% of our audience originates from outside of the United States," said Eng.

Right then! One dollar bill in the nickel slots is my personal limit for any IT symposium in Las Vegas, so I had better get that out the way and get my netbook charged up and my pencil sharpened too!

More Stories By Adrian Bridgwater

Adrian Bridgwater is a freelance journalist and corporate content creation specialist focusing on cross platform software application development as well as all related aspects software engineering, project management and technology as a whole.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@CloudExpo Stories
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using ...
The Internet of Things is tied together with a thin strand that is known as time. Coincidentally, at the core of nearly all data analytics is a timestamp. When working with time series data there are a few core principles that everyone should consider, especially across datasets where time is the common boundary. In his session at Internet of @ThingsExpo, Jim Scott, Director of Enterprise Strategy & Architecture at MapR Technologies, discussed single-value, geo-spatial, and log time series dat...
Enthusiasm for the Internet of Things has reached an all-time high. In 2013 alone, venture capitalists spent more than $1 billion dollars investing in the IoT space. With "smart" appliances and devices, IoT covers wearable smart devices, cloud services to hardware companies. Nest, a Google company, detects temperatures inside homes and automatically adjusts it by tracking its user's habit. These technologies are quickly developing and with it come challenges such as bridging infrastructure gaps,...
The Domain Name Service (DNS) is one of the most important components in networking infrastructure, enabling users and services to access applications by translating URLs (names) into IP addresses (numbers). Because every icon and URL and all embedded content on a website requires a DNS lookup loading complex sites necessitates hundreds of DNS queries. In addition, as more internet-enabled ‘Things' get connected, people will rely on DNS to name and find their fridges, toasters and toilets. Acco...
"For the past 4 years we have been working mainly to export. For the last 3 or 4 years the main market was Russia. In the past year we have been working to expand our footprint in Europe and the United States," explained Andris Gailitis, CEO of DEAC, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
"Cloud consumption is something we envision at Solgenia. That is trying to let the cloud spread to the user as a consumption, as utility computing. We want to allow the people to just pay for what they use, not a subscription model," explained Ermanno Bonifazi, CEO & Founder of Solgenia, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
"Verizon offers public cloud, virtual private cloud as well as private cloud on-premises - many different alternatives. Verizon's deep knowledge in applications and the fact that we are responsible for applications that make call outs to other systems. Those systems and those resources may not be in Verizon Cloud, we understand at the end of the day it's going to be federated," explained Anne Plese, Senior Consultant, Cloud Product Marketing at Verizon Enterprise, in this SYS-CON.tv interview at...
P2P RTC will impact the landscape of communications, shifting from traditional telephony style communications models to OTT (Over-The-Top) cloud assisted & PaaS (Platform as a Service) communication services. The P2P shift will impact many areas of our lives, from mobile communication, human interactive web services, RTC and telephony infrastructure, user federation, security and privacy implications, business costs, and scalability. In his session at @ThingsExpo, Robin Raymond, Chief Architect...
SYS-CON Media announced that Centrify, a provider of unified identity management across cloud, mobile and data center environments that delivers single sign-on (SSO) for users and a simplified identity infrastructure for IT, has launched an ad campaign on Cloud Computing Journal. The ads focus on security: how an organization can successfully control privilege for all of the organization’s identities to mitigate identity-related risk without slowing down the business, and how Centrify provides ...
SAP is delivering break-through innovation combined with fantastic user experience powered by the market-leading in-memory technology, SAP HANA. In his General Session at 15th Cloud Expo, Thorsten Leiduck, VP ISVs & Digital Commerce, SAP, discussed how SAP and partners provide cloud and hybrid cloud solutions as well as real-time Big Data offerings that help companies of all sizes and industries run better. SAP launched an application challenge to award the most innovative SAP HANA and SAP HANA...
"SAP had made a big transition into the cloud as we believe it has significant value for our customers, drives innovation and is easy to consume. When you look at the SAP portfolio, SAP HANA is the underlying platform and it powers all of our platforms and all of our analytics," explained Thorsten Leiduck, VP ISVs & Digital Commerce at SAP, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
"We help companies that are using a lot of Software as a Service. We help companies manage and gain visibility into what people are using inside the company and decide to secure them or use standards to lock down or to embrace the adoption of SaaS inside the company," explained Scott Kriz, Co-founder and CEO of Bitium, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at Internet of @ThingsExpo, James Kirkland, Chief Ar...
SAP is delivering break-through innovation combined with fantastic user experience powered by the market-leading in-memory technology, SAP HANA. In his General Session at 15th Cloud Expo, Thorsten Leiduck, VP ISVs & Digital Commerce, SAP, discussed how SAP and partners provide cloud and hybrid cloud solutions as well as real-time Big Data offerings that help companies of all sizes and industries run better. SAP launched an application challenge to award the most innovative SAP HANA and SAP HANA...
Bit6 today issued a challenge to the technology community implementing Web Real Time Communication (WebRTC). To leap beyond WebRTC’s significant limitations and fully leverage its underlying value to accelerate innovation, application developers need to consider the entire communications ecosystem.
The definition of IoT is not new, in fact it’s been around for over a decade. What has changed is the public's awareness that the technology we use on a daily basis has caught up on the vision of an always on, always connected world. If you look into the details of what comprises the IoT, you’ll see that it includes everything from cloud computing, Big Data analytics, “Things,” Web communication, applications, network, storage, etc. It is essentially including everything connected online from ha...
Cloud Expo 2014 TV commercials will feature @ThingsExpo, which was launched in June, 2014 at New York City's Javits Center as the largest 'Internet of Things' event in the world.
SYS-CON Events announced today that Windstream, a leading provider of advanced network and cloud communications, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Windstream (Nasdaq: WIN), a FORTUNE 500 and S&P 500 company, is a leading provider of advanced network communications, including cloud computing and managed services, to businesses nationwide. The company also offers broadband, p...
The 4th International DevOps Summit, co-located with16th International Cloud Expo – being held June 9-11, 2015, at the Javits Center in New York City, NY – announces that its Call for Papers is now open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's large...
Verizon Enterprise Solutions is simplifying the cloud-purchasing experience for its clients, with the launch of Verizon Cloud Marketplace, a key foundational component of the company's robust ecosystem of enterprise-class technologies. The online storefront will initially feature pre-built cloud-based services from AppDynamics, Hitachi Data Systems, Juniper Networks, PfSense and Tervela. Available globally to enterprises using Verizon Cloud, Verizon Cloud Marketplace provides a one-stop shop fo...