Welcome!

@CloudExpo Authors: Elizabeth White, Jyoti Bansal, Carmen Gonzalez, Kong Yang, Yeshim Deniz

Related Topics: Containers Expo Blog

Containers Expo Blog: Article

Cloud Computing & Virtualization - IT's Top Two Topics

The shape of IT to come is characterized by virtualization, cloud computing and service-based application delivery

Another confirmation that virtualization, cloud computing and service-based application delivery is set to form an integral part of software application development infrastructures in the decade to come is evident from the shape of an IT event in Las Vegas, Nevada, that starts today. Reporting exclusively for SYS-CON's Virtualization Journal, Adrian Bridgwater looks forward to examining real-world integration and implementation of virtualization technologies in this preview of the event.

Parallels will be staging its fourth industry summit this week at the Mandalay Bay Hotel and Casino in Las Vegas from February 2-4, 2009. Over 1300 attendees have flocked into town, despite the economic meltdown, to learn about what we're told will be the key drivers in the next generation of optimized computing.

For those still doubting the fact, this may be proof enough then that virtualization, cloud computing and service-based application delivery will form an integral part of software application development infrastructures in the decade to come.



The event, known as theParallels Summit 2009, will have a governing theme of cloud computing and this will be expressed in clear terms by the company itself and the partners in attendance this week. Sessions will be structured around fundamental milestones in this IT sector including Software-as-a-Service (SaaS), Automation, Virtualization and other co-related topics. Additionally, Parallels tell us that we will have business leaders (well, I would hope so!) and other experts on hand to share strategic insights on how companies leveraging virtualization technologies can use them to build competitive advantage and survive against the corporate giants who are threatening their market share.

For some publications, such as SYS-CON's Virtualization Journal, this trip was opened up a day early so that journalists and reporters could get acclimated (Nevada in late January is fairly appealing after all) and sniff around to try and get a feel for what might be presented in the coming week. Tuning into the pre-show rumor mill I got a pretty strong sense of what we'll be able to see in the coming week. This event is likely to be pretty hands-on affair with beta version demos of several new products including Parallels Virtuozzo Containers 4.5 for OS-level server virtualization, the Parallels Virtual Automation 4.5 virtualisation management tools and Parallels Server Bare Metal, which is reportedly a hypervisor server virtualization offering.

I hope this event will provide some time to examine real-world integration and implementation of virtualization technologies, I also hope that the partners appear to show a little more unity than the rather fragmented market I saw at the VMworld Europe show this time last year in Cannes, France.

Maybe we can even start to see some more evidence of these technologies being used in everyday computing environments. Virtual Desktop Infrastructure (VDI) appears to be a key area for Parallels right now, so I'm sure this will feature.

So looking to the partners for some comment, I spoke to Cloudmark CTO Jamie de Guerre, he reiterated to me that the hot topic for this show definitely seems to be cloud computing. "Web hosting providers are in a unique position to already have a customer relationship built around a hosted service, through which they now want to expand the services and value they offer to customers. Compare that to other companies looking to offer cloud computing services, which typically need to create a relationship with a customer moving to their hosted service for the first time," said de Guerre.

ISVs like Cloudmark will be showcasing or launching new services to help enable hosting providers to offer additional value added services to customers that help them to increase stickiness, foster their customer relationships and create additional revenue streams.

As a specific example, this week Cloudmark will be launching a new cloud-based email security solution specifically designed for Hosting Providers and the SMB customers they typically serve.

Looking at the program ahead of us: on both days, the conference will break into four different tracts: Service Provider, Technology, Industry and Enterprise – and each will feature its own blend of content.

The Service Provider Track will focus on building competitive advantage, competing against large players in the industry, marketing solutions effectively to end users – essentially I suppose, this segment is focused on improving the bottom line.

The Technology Track will, I am told, allow technical personnel to learn more about Parallels products, interact directly with Parallels engineers and get ideas for improving their service offerings or IT infrastructure.

The Industry track will feature presentations that will focus on specific solutions available in the market now that can, according to Parallels, improve businesses efficiency, productivity etc.

Finally, the Enterprise track is a new track for this year's Parallels Summit and it will supposedly focus on how businesses can automate their internal IT or shift their IT departments into a service provider model.

Note: there will also be a hand-on lab designed for learning more about Parallels and other products, including Parallels Plesk Control Panel, Parallels Plesk Billing, Parallels Virtuozzo Containers and more.

So it looks like a worthy event and, to be honest, all credit to Parallels for pushing forward with this gathering at such a tough time in the world economy.

The corporate 'feel-good' quote today comes in the form of words from Mr John Eng, VP of marketing for Service Provider at Parallels.

"Parallels Summit 2009 looks to be the major event for the Service Provider industry. We are excited to see record attendance - we've got over 1300 registrations among hosters, enterprise IT, VARs/consultants, and ISVs/SaaS players - and all at senior levels of their companies. It's going to be an international event – with over 30 countries represented as over 35% of our audience originates from outside of the United States," said Eng.

Right then! One dollar bill in the nickel slots is my personal limit for any IT symposium in Las Vegas, so I had better get that out the way and get my netbook charged up and my pencil sharpened too!

More Stories By Adrian Bridgwater

Adrian Bridgwater is a freelance journalist and corporate content creation specialist focusing on cross platform software application development as well as all related aspects software engineering, project management and technology as a whole.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@CloudExpo Stories
The age of Digital Disruption is evolving into the next era – Digital Cohesion, an age in which applications securely self-assemble and deliver predictive services that continuously adapt to user behavior. Information from devices, sensors and applications around us will drive services seamlessly across mobile and fixed devices/infrastructure. This evolution is happening now in software defined services and secure networking. Four key drivers – Performance, Economics, Interoperability and Trust ...
In recent years, containers have taken the world by storm. Companies of all sizes and industries have realized the massive benefits of containers, such as unprecedented mobility, higher hardware utilization, and increased flexibility and agility; however, many containers today are non-persistent. Containers without persistence miss out on many benefits, and in many cases simply pass the responsibility of persistence onto other infrastructure, adding additional complexity.
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, discussed the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They also reviewed two "free infrastructure" pr...
Cloud Expo, Inc. has announced today that Aruna Ravichandran, vice president of DevOps Product and Solutions Marketing at CA Technologies, has been named co-conference chair of DevOps at Cloud Expo 2017. The @DevOpsSummit at Cloud Expo New York will take place on June 6-8, 2017, at the Javits Center in New York City, New York, and @DevOpsSummit at Cloud Expo Silicon Valley will take place Oct. 31-Nov. 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
SYS-CON Events announced today that Twistlock, the leading provider of cloud container security solutions, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Twistlock is the industry's first enterprise security suite for container security. Twistlock's technology addresses risks on the host and within the application of the container, enabling enterprises to consistently enforce security policies, monitor...
Automation is enabling enterprises to design, deploy, and manage more complex, hybrid cloud environments. Yet the people who manage these environments must be trained in and understanding these environments better than ever before. A new era of analytics and cognitive computing is adding intelligence, but also more complexity, to these cloud environments. How smart is your cloud? How smart should it be? In this power panel at 20th Cloud Expo, moderated by Conference Chair Roger Strukhoff, pane...
Blockchain is a shared, secure record of exchange that establishes trust, accountability and transparency across supply chain networks. Supported by the Linux Foundation's open source, open-standards based Hyperledger Project, Blockchain has the potential to improve regulatory compliance, reduce cost and time for product recall as well as advance trade. Are you curious about Blockchain and how it can provide you with new opportunities for innovation and growth? In her session at 20th Cloud Exp...
@ThingsExpo has been named the Most Influential ‘Smart Cities - IIoT' Account and @BigDataExpo has been named fourteenth by Right Relevance (RR), which provides curated information and intelligence on approximately 50,000 topics. In addition, Right Relevance provides an Insights offering that combines the above Topics and Influencers information with real time conversations to provide actionable intelligence with visualizations to enable decision making. The Insights service is applicable to eve...
SYS-CON Events announced today that Grape Up will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct. 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Grape Up is a software company specializing in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market across the U.S. and Europe, Grape Up works with a variety of customers from emergi...
SYS-CON Events announced today that Hitachi, the leading provider the Internet of Things and Digital Transformation, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Hitachi Data Systems, a wholly owned subsidiary of Hitachi, Ltd., offers an integrated portfolio of services and solutions that enable digital transformation through enhanced data management, governance, mobility and analytics. We help globa...
SYS-CON Events announced today that Juniper Networks (NYSE: JNPR), an industry leader in automated, scalable and secure networks, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Juniper Networks challenges the status quo with products, solutions and services that transform the economics of networking. The company co-innovates with customers and partners to deliver automated, scalable and secure network...
SYS-CON Events announced today that CA Technologies has been named "Platinum Sponsor" of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, New York, and 21st International Cloud Expo, which will take place in November in Silicon Valley, California.
Developers want to create better apps faster. Static clouds are giving way to scalable systems, with dynamic resource allocation and application monitoring. You won't hear that chant from users on any picket line, but helping developers to create better apps faster is the mission of Lee Atchison, principal cloud architect and advocate at New Relic Inc., based in San Francisco. His singular job is to understand and drive the industry in the areas of cloud architecture, microservices, scalability ...
Back in February of 2017, Andrew Clay Schafer of Pivotal tweeted the following: “seriously tho, the whole software industry is stuck on deployment when we desperately need architecture and telemetry.” Intrigue in a 140 characters. For me, I hear Andrew saying, “we’re jumping to step 5 before we’ve successfully completed steps 1-4.”
@DevOpsSummit has been named the ‘Top DevOps Influencer' by iTrend. iTred processes millions of conversations, tweets, interactions, news articles, press releases, blog posts - and extract meaning form them and analyzes mobile and desktop software platforms used to communicate, various metadata (such as geo location), and automation tools. In overall placement, @DevOpsSummit ranked as the number one ‘DevOps Influencer' followed by @CloudExpo at third, and @MicroservicesE at 24th.
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
As pervasive as cloud technology is -- and as persuasive as the arguments are for using it -- the cloud has its limits. Some companies will always have security concerns about storing data in the cloud and certain high-transaction applications will always be better suited for on-premises storage. Those statements were among the bottom-line takeaways delivered at Cloud Expo this week, a three day, bi-annual event focused on cloud technologies, adoption and associated challenges.
Multiple data types are pouring into IoT deployments. Data is coming in small packages as well as enormous files and data streams of many sizes. Widespread use of mobile devices adds to the total. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will look at the tools and environments that are being put to use in IoT deployments, as well as the team skills a modern enterprise IT shop needs to keep things running, get a handle on all this data, and deli...
Quickly find the root cause of complex database problems slowing down your applications. Up to 88% of all application performance issues are related to the database. DPA’s unique response time analysis shows you exactly what needs fixing - in four clicks or less. Optimize performance anywhere. Database Performance Analyzer monitors on-premises, on VMware®, and in the Cloud, including Amazon® AWS and Azure™ virtual machines.