Welcome!

Cloud Expo Authors: JP Morgenthal, Pat Romanski, Liz McMillan, Kevin Jackson, Carmen Gonzalez

Related Topics: Virtualization

Virtualization: Article

Cloud Computing & Virtualization - IT's Top Two Topics

The shape of IT to come is characterized by virtualization, cloud computing and service-based application delivery

Another confirmation that virtualization, cloud computing and service-based application delivery is set to form an integral part of software application development infrastructures in the decade to come is evident from the shape of an IT event in Las Vegas, Nevada, that starts today. Reporting exclusively for SYS-CON's Virtualization Journal, Adrian Bridgwater looks forward to examining real-world integration and implementation of virtualization technologies in this preview of the event.

Parallels will be staging its fourth industry summit this week at the Mandalay Bay Hotel and Casino in Las Vegas from February 2-4, 2009. Over 1300 attendees have flocked into town, despite the economic meltdown, to learn about what we're told will be the key drivers in the next generation of optimized computing.

For those still doubting the fact, this may be proof enough then that virtualization, cloud computing and service-based application delivery will form an integral part of software application development infrastructures in the decade to come.



The event, known as theParallels Summit 2009, will have a governing theme of cloud computing and this will be expressed in clear terms by the company itself and the partners in attendance this week. Sessions will be structured around fundamental milestones in this IT sector including Software-as-a-Service (SaaS), Automation, Virtualization and other co-related topics. Additionally, Parallels tell us that we will have business leaders (well, I would hope so!) and other experts on hand to share strategic insights on how companies leveraging virtualization technologies can use them to build competitive advantage and survive against the corporate giants who are threatening their market share.

For some publications, such as SYS-CON's Virtualization Journal, this trip was opened up a day early so that journalists and reporters could get acclimated (Nevada in late January is fairly appealing after all) and sniff around to try and get a feel for what might be presented in the coming week. Tuning into the pre-show rumor mill I got a pretty strong sense of what we'll be able to see in the coming week. This event is likely to be pretty hands-on affair with beta version demos of several new products including Parallels Virtuozzo Containers 4.5 for OS-level server virtualization, the Parallels Virtual Automation 4.5 virtualisation management tools and Parallels Server Bare Metal, which is reportedly a hypervisor server virtualization offering.

I hope this event will provide some time to examine real-world integration and implementation of virtualization technologies, I also hope that the partners appear to show a little more unity than the rather fragmented market I saw at the VMworld Europe show this time last year in Cannes, France.

Maybe we can even start to see some more evidence of these technologies being used in everyday computing environments. Virtual Desktop Infrastructure (VDI) appears to be a key area for Parallels right now, so I'm sure this will feature.

So looking to the partners for some comment, I spoke to Cloudmark CTO Jamie de Guerre, he reiterated to me that the hot topic for this show definitely seems to be cloud computing. "Web hosting providers are in a unique position to already have a customer relationship built around a hosted service, through which they now want to expand the services and value they offer to customers. Compare that to other companies looking to offer cloud computing services, which typically need to create a relationship with a customer moving to their hosted service for the first time," said de Guerre.

ISVs like Cloudmark will be showcasing or launching new services to help enable hosting providers to offer additional value added services to customers that help them to increase stickiness, foster their customer relationships and create additional revenue streams.

As a specific example, this week Cloudmark will be launching a new cloud-based email security solution specifically designed for Hosting Providers and the SMB customers they typically serve.

Looking at the program ahead of us: on both days, the conference will break into four different tracts: Service Provider, Technology, Industry and Enterprise – and each will feature its own blend of content.

The Service Provider Track will focus on building competitive advantage, competing against large players in the industry, marketing solutions effectively to end users – essentially I suppose, this segment is focused on improving the bottom line.

The Technology Track will, I am told, allow technical personnel to learn more about Parallels products, interact directly with Parallels engineers and get ideas for improving their service offerings or IT infrastructure.

The Industry track will feature presentations that will focus on specific solutions available in the market now that can, according to Parallels, improve businesses efficiency, productivity etc.

Finally, the Enterprise track is a new track for this year's Parallels Summit and it will supposedly focus on how businesses can automate their internal IT or shift their IT departments into a service provider model.

Note: there will also be a hand-on lab designed for learning more about Parallels and other products, including Parallels Plesk Control Panel, Parallels Plesk Billing, Parallels Virtuozzo Containers and more.

So it looks like a worthy event and, to be honest, all credit to Parallels for pushing forward with this gathering at such a tough time in the world economy.

The corporate 'feel-good' quote today comes in the form of words from Mr John Eng, VP of marketing for Service Provider at Parallels.

"Parallels Summit 2009 looks to be the major event for the Service Provider industry. We are excited to see record attendance - we've got over 1300 registrations among hosters, enterprise IT, VARs/consultants, and ISVs/SaaS players - and all at senior levels of their companies. It's going to be an international event – with over 30 countries represented as over 35% of our audience originates from outside of the United States," said Eng.

Right then! One dollar bill in the nickel slots is my personal limit for any IT symposium in Las Vegas, so I had better get that out the way and get my netbook charged up and my pencil sharpened too!

More Stories By Adrian Bridgwater

Adrian Bridgwater is a freelance journalist and corporate content creation specialist focusing on cross platform software application development as well as all related aspects software engineering, project management and technology as a whole.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@CloudExpo Stories
Once the decision has been made to move part or all of a workload to the cloud, a methodology for selecting that workload needs to be established. How do you move to the cloud? What does the discovery, assessment and planning look like? What workloads make sense? Which cloud model makes sense for each workload? What are the considerations for how to select the right cloud model? And how does that fit in with the overall IT tranformation? In his session at 15th Cloud Expo, John Hatem, head of V...
Cloud services are the newest tool in the arsenal of IT products in the market today. These cloud services integrate process and tools. In order to use these products effectively, organizations must have a good understanding of themselves and their business requirements. In his session at 15th Cloud Expo, Brian Lewis, Principal Architect at Verizon Cloud, will outline key areas of organizational focus, and how to formalize an actionable plan when migrating applications and internal services to...
SAP is delivering break-through innovation combined with fantastic user experience powered by the market-leading in-memory technology, SAP HANA. In his General Session at 15th Cloud Expo, Thorsten Leiduck, VP ISVs & Digital Commerce, SAP, will discuss how SAP and partners provide cloud and hybrid cloud solutions as well as real-time Big Data offerings that help companies of all sizes and industries run better. SAP launched an application challenge to award the most innovative SAP HANA and SAP ...
SYS-CON Events announced today that ElasticBox is holding a Hackathon at DevOps Summit, November 6 from 12 pm -4 pm at the Santa Clara Convention Center in Santa Clara, CA. You can enter as an individual or team of up to 10 developers. A New Star Is Born Every Month! All completed ElasticBoxes will then be sent to a judging panel - 12 winners will be featured on the ElasticBox website in 2015. All entrants will receive five full enterprise licenses for one year + ElasticBox headphones + Elasti...
Ixia develops amazing products so its customers can connect the world. Ixia helps its customers provide an always-on user experience through fast, secure delivery of dynamic connected technologies and services. Through actionable insights that accelerate and secure application and service delivery, Ixia's customers benefit from faster time to market, optimized application performance and higher-quality deployments.
SYS-CON Events announced today that Calm.io has been named “Bronze Sponsor” of DevOps Summit Silicon Valley, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Calm.io is a cloud orchestration platform for AWS, vCenter, OpenStack, or bare metal, that runs your CL tools puppet, Chef, shell, git, Jenkins, nagios, and will soon support New Relic and Docker. It can run hosted, or on premise and provides VM automation / expiry, self-service portals,...
In her General Session at 15th Cloud Expo, Anne Plese, Senior Consultant, Cloud Product Marketing, at Verizon Enterprise, will focus on finding the right mix of renting vs. buying Oracle capacity to scale to meet business demands, and offer validated Oracle database TCO models for Oracle development and testing environments. Anne Plese is a marketing and technology enthusiast/realist with over 19+ years in high tech. At Verizon Enterprise, she focuses on driving growth for the Verizon Cloud pla...
SYS-CON Events announced today that Aria Systems, the recurring revenue expert, has been named "Bronze Sponsor" of SYS-CON's 15th International Cloud Expo®, which will take place on November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Aria Systems helps leading businesses connect their customers with the products and services they love. Industry leaders like Pitney Bowes, Experian, AAA NCNU, VMware, HootSuite and many others choose Aria to power their recurring revenue bu...
The Internet of Things (IoT) is going to require a new way of thinking and of developing software for speed, security and innovation. This requires IT leaders to balance business as usual while anticipating for the next market and technology trends. Cloud provides the right IT asset portfolio to help today’s IT leaders manage the old and prepare for the new. Today the cloud conversation is evolving from private and public to hybrid. This session will provide use cases and insights to reinforce t...
As Platform as a Service (PaaS) matures as a category, developers should have the ability to use the programming language of their choice to build applications and have access to a wide array of services. Bluemix is IBM's open cloud development platform that enables users to easily build cloud-based, creative mobile and web applications without having to spend large amounts of time and resources on configuring infrastructure and multiple software licenses. In this track, you will learn about the...
Blue Box has closed a $10 million Series B financing. The round was led by a strategic investor and included participation from prior investors including Voyager Capital and Founders Collective, as well as the Blue Box executive team. This round follows a $4.3 million Series A closed in December of 2012 and led by Voyager Capital. In May of this year, the company announced general availability of its private cloud as a service offering, Blue Box Cloud. Since that release, the company has dem...
SYS-CON Events announced today that Verizon has been named "Gold Sponsor" of SYS-CON's 15th International Cloud Expo®, which will take place on November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Verizon Enterprise Solutions creates global connections that generate growth, drive business innovation and move society forward. With industry-specific solutions and a full range of global wholesale offerings provided over the company's secure mobility, cloud, strategic network...
SimpleECM is the only platform to offer a powerful combination of enterprise content management (ECM) services, capture solutions, and third-party business services providing simplified integrations and workflow development for solution providers. SimpleECM is opening the market to businesses of all sizes by reinventing the delivery of ECM services. Our APIs make the development of ECM services simple with the use of familiar technologies for a frictionless integration directly into web applicat...
The only place to be June 9-11 is Cloud Expo & @ThingsExpo 2015 East at the Javits Center in New York City. Join us there as delegates from all over the world come to listen to and engage with speakers & sponsors from the leading Cloud Computing, IoT & Big Data companies. Cloud Expo & @ThingsExpo are the leading events covering the booming market of Cloud Computing, IoT & Big Data for the enterprise. Speakers from all over the world will be hand-picked for their ability to explore the economic...
Cloudwick, the leading big data DevOps service and solution provider to the Fortune 1000, announced Big Loop, its multi-vendor operations platform. Cloudwick Big Loop creates greater collaboration between Fortune 1000 IT staff, developers and their database management systems as well as big data vendors. This allows customers to comprehensively manage and oversee their entire infrastructure, which leads to more successful production cluster operations, and scale-out. Cloudwick Big Loop supports ...
To manage complex web services with lots of calls to the cloud, many businesses have invested in Application Performance Management (APM) and Network Performance Management (NPM) tools. Together APM and NPM tools are essential aids in improving a business’s infrastructure required to support an effective web experience… but they are missing a critical component – Internet visibility. Internet connectivity has always played a role in customer access to web presence, but in the past few years use...
SAP is delivering break-through innovation combined with fantastic user experience powered by the market-leading in-memory technology, SAP HANA. In his General Session at 15th Cloud Expo, Thorsten Leiduck, VP ISVs & Digital Commerce, SAP, will discuss how SAP and partners provide cloud and hybrid cloud solutions as well as real-time Big Data offerings that help companies of all sizes and industries run better. SAP launched an application challenge to award the most innovative SAP HANA and SAP ...
Software AG helps organizations transform into Digital Enterprises, so they can differentiate from competitors and better engage customers, partners and employees. Using the Software AG Suite, companies can close the gap between business and IT to create digital systems of differentiation that drive front-line agility. We offer four on-ramps to the Digital Enterprise: alignment through collaborative process analysis; transformation through portfolio management; agility through process automation...
What are the benefits of using an enterprise-grade orchestration platform? In their session at 15th Cloud Expo, Jeff Tegethoff, CEO of Appcore, and Kedar Poduri, Senior Director of Product Management at Citrix Systems, will take a closer look at the architectural design factors needed to support diverse workloads and how to run these workloads efficiently as a service provider. They will also discuss how to deploy private cloud environments in 15 minutes or less.
Headquartered in Santa Monica, California, Bitium was founded by Kriz and Erik Gustavson. The 1,500 cloud-based application using Bitium’s analytics, app management, and single sign-on services include bug trackers, customer service dashboards, Google Apps, and social networks. The firm states website administrators can do multiple tasks online without revealing passwords. Bitium’s advisors include Microsoft’s former CMO and the former senior vice president of strategy, the founder and CEO of Li...