|By Jeremy Geelan||
|February 27, 2009 09:40 AM EST||
"Cloud computing is here to stay as a major IT wave that will take its place in the data center alongside mainframes, client-server and 3-tier web, says Sajai Krishnan, CEO of ParaScale, in this Exclusive Q&A with SYS-CON's Cloud Computing Journal.
"The recession is driving IT to consider newer, lower cost offerings and cloud computing is delivering on these requirements," he adds. Krishnan specifies the two primary concerns for users of the cloud right now to be Security and Lock-in.
Cloud Computing Journal: David Linthicum, the industry analyst and commentator sees Cloud Computing as being divisible into ten distinct patterns:
Do you think it is just coincidence that he lists Cloud Storage first? Or does Cloud Storage undergird the entire stack?
Sajai Krishnan: It is no coincidence that storage is listed first. With any system, storage is the persistent foundation for which the data starts and finishes. Cloud storage is no exception and can even introduce unique challenges when compared to cloud computing. Take the classic use case of cloud computing:
My company needs to spin up 2000 servers in one day to deal with unforeseen demand or 20 servers at the close of each quarter. Two days later I spin them down when the demand passed. Cloud computing saves the day.
Given the need for an organization to save everything, storage growth tends to be steady and relentless. Shrinking your cloud storage footprint after a demand event is more difficult and less common (outside of special situations like simulations, data mining, scratch storage situations, etc.
Cloud Computing Journal: Are there problems associated with Amazon and Google's cloud computing concepts - to take tow leaders in the space?
SK: There are two primary concerns for users of the cloud: Security and Lock-in.
Security: Shared infrastructure scares many enterprise customers. How do they know their data is safe or even in the specified location? There have been numerous articles published about this issue so I'm not going to dive into the details but the concern is real. Combined with privacy concerns, this issue will be something that will continue to dog public cloud services.
Cloud lock-in: Each public cloud vendor has created a unique interface or API for using their offering. A user must program to that specification. If the user wants to change providers, they must reprogram to a different specification and pay double bandwidth charges for moving data. This puts the onus of change on the customer and enables cloud lock-in for the vendors.
Cloud Computing Journal: How does ParaScale's approach circumvent those problems?
SK: ParaScale addresses these issues by enabling the enterprise to build a private cloud and write files using standard protocols. We do not require a custom language to "speak ParaScale", instead we support industry standards like NFS, FTP, and HTTP that are well understood and widely deployed (in addition to new protocols like WebDAV).
A private cloud is deployed inside a customer's firewall and is managed by internal employees. Established security practices can be used to secure data and access yet the enterprise still benefits from the scale and economics of cloud storage. Additionally, with the ability for both service providers and enterprises to leverage ParaScale technology, before broad-based standards are established, end-users can transition between public, hosted and private clouds.
Cloud Computing Journal: What are the main new security issues that IT needs to address when storing data in the Cloud?
SK: Control of data is the main new security issue. Security is a broad subject but when considering public clouds data control is new and should be considered. There are plenty of unanswered questions about data control and reporting responsibilities. If a public cloud service provider is subpoenaed by the government it could well be that your data is vacuumed up, even though your company is not being specifically subpoenaed.
Think about what we have seen in the cell phone industry. Even more unclear is who is responsible for the data. Some argue that control is based on locality and therefore the cloud provider is responsible. Others say control lies with the owner of the data. Until this is feted out in the courts, this will be an open issue.
Cloud Computing Journal: How does the Public vs. Private paradigm apply to storage provisioning in the Cloud?
SK: In general, both public and private provisioning decisions come down to capacity and quality. Public clouds offer one model for provisioning storage. Private clouds have the ability to provide several options such as thin provisioning, fixed provisioning or a combination of those two.
Cloud Computing Journal: So companies actually can choose themselves whether to introduce cloud storage inside or outside the corporate firewall?
SK: Yes. In fact we expect many customers to choose both. Highly sensitive data will be kept on a private cloud. Data that needs geographic deployments and is not sensitive can be put into the public clouds. Others will use the public cloud to backup a private cloud with their service provider. New options are emerging every day, and end users benefit from selecting the best option based on cost and security.
Cloud Computing Journal: How about cost? Do you agree with those who contend that the lowest cost per gigabyte or terabyte wins?
SK: No. Cost is more than a purchase price. If you sell something for a penny a TB but it takes 15 guys to manage it, it's a bogus solution. If the user has to re-write applications and break security practices to save money, it will not fly. Cloud drives new economics that save the enterprise money from both a CAPEX and OPEX standpoint. Entry prices are lower due to commodity hardware and standard protocols. OPEX is saved via automation and policy based management, removing the need for multiple administrators per petabyte.
Consider, for example, the issue of data migration. NAS implementations require downtime and significant effort to move data from device A to device B. Usually a weekend or two is involved and end users need to be remapped to new mount points. The disruption is significant enough to enable a new class of file virtualization appliances that sell for hundreds of thousands of dollars each. With cloud storage, data migration is automatic and doesn't require weekends (or administrator interaction for that matter). This is one example of the exponential simplicity the cloud architecture enables.
Cloud Computing Journal: Does ParaScale pricing conform to the Cloud Computing norm of "pay-only-for-what-you-eat"?
SK: Yes. Even better, with ParaScale you can provision virtual file systems larger than your physical capacity, enabling your eyes to be bigger than your stomach. As files are written to the cloud, the administrator can add capacity just in time, leveraging newer hardware at a lower cost and larger capacity. And acquiring the standard Linux servers is really easy versus having to wait for the traditional specialty storage appliances.
Cloud Computing Journal: And scalability, presumably, is all taken care of?
SK: Others talk of unlimited scalability but everything has limits. No system is "infinitely scalable" and claims as such are bogus. ParaScale is designed to scale to hundreds of nodes and multiple petabytes. For customers who want to go bigger than that we recommend a few clouds connected logically with a single global namespace. It's not an architecture limitation; instead it is a practicality of networking capabilities and testability.
Cloud Computing Journal: Aside from storage, is there any other aspect of the Cloud Services stack that ParaScale has identified as having growth potential for the company?
SK: ParaScale is focused on cloud storage. Our roadmap is filled with enhancements that will enable new management paradigms, simplify application integration and continue to drive economies of scale.
Cloud Computing Journal: Last summer you raised $11.4M in a funding round; how have those funds mainly been applied to date?
SK: Our core technology has been running in customer environments for many years and proven itself stable and reliable. At GA, we plan to make our code available via a web download to anyone who registers on our website. Users can build a cloud up to 4TBs in size and use it forever, free of charge. We don't ask you to believe our marketing, instead try the software for yourself. To enable this model the software must be as simple as installing an application on your laptop. Therefore since funding we have been focused on making our product simple to install and configure.
I can personally attest to the simplicity as I've downloaded and built a cloud myself in an afternoon, and remember, my specialty is not systems administration.
Cloud Computing Journal: What's the risk of Cloud-* becoming just another buzz phrase used in the attempt to get organizations to "sign a check"?
SK: In this economy you need more than a buzz phrase to get a check cut. It's true that every vendor is jumping on the cloud bandwagon and trying to mould the definition to fit their offering, ParaScale included. But customers will look for offerings that solve their challenges regardless of the tag applied.
The cloud tag may get vendors in the door, but without the architecture to back up the claim, customers will move on. With any new hyped technology there is burst of marketing "me-too". Cloud is no different and as with new areas there will be a shake-out. But beyond that, it is our view that cloud computing is here to stay as a major IT wave that will take its place in the data center alongside mainframes, client-server and 3-tier web.
Cloud Computing Journal: Do you agree with those who contend that Cloud Computing, in its current incarnation anyway, falls somewhat short on its promise to make computing as a whole as simple as plugging an application into a utility service?
SK: Cloud computing is in its infancy and the protocols and implementations are not ubiquitous (yet). It's a bit like an American running around the UK trying to find a 110V electrical plug. The answer is always, you need an adapter. When a standard emerges and any application can talk to any cloud the promise will be delivered.
Cloud Computing Journal: What's the future trajectory of Cloud Computing seen from a ParaScale perspective?
SK: Upward and to the right. Cloud Computing is just getting started. Early adopters are getting on board and helping the industry make better products. The recession is driving IT to consider newer, lower cost offerings and cloud computing is delivering on these requirements. At ParaScale our early customers are excited about cloud storage and dreaming up use cases we haven't considered. We are on the cusp of the next wave of computing and at ParaScale, surf's up.
SYS-CON Events announced today that ElasticBox is holding a Hackathon at DevOps Summit, November 6 from 12 pm -4 pm at the Santa Clara Convention Center in Santa Clara, CA. You can enter as an individual or team of up to 10 developers. A New Star Is Born Every Month! All completed ElasticBoxes will then be sent to a judging panel - 12 winners will be featured on the ElasticBox website in 2015. All entrants will receive five full enterprise licenses for one year + ElasticBox headphones + Elasti...
Oct. 22, 2014 01:45 AM EDT Reads: 1,012
SAP is delivering break-through innovation combined with fantastic user experience powered by the market-leading in-memory technology, SAP HANA. In his General Session at 15th Cloud Expo, Thorsten Leiduck, VP ISVs & Digital Commerce, SAP, will discuss how SAP and partners provide cloud and hybrid cloud solutions as well as real-time Big Data offerings that help companies of all sizes and industries run better. SAP launched an application challenge to award the most innovative SAP HANA and SAP ...
Oct. 21, 2014 11:45 PM EDT Reads: 1,212
Cloud services are the newest tool in the arsenal of IT products in the market today. These cloud services integrate process and tools. In order to use these products effectively, organizations must have a good understanding of themselves and their business requirements. In his session at 15th Cloud Expo, Brian Lewis, Principal Architect at Verizon Cloud, will outline key areas of organizational focus, and how to formalize an actionable plan when migrating applications and internal services to...
Oct. 21, 2014 09:45 PM EDT Reads: 1,017
Ixia develops amazing products so its customers can connect the world. Ixia helps its customers provide an always-on user experience through fast, secure delivery of dynamic connected technologies and services. Through actionable insights that accelerate and secure application and service delivery, Ixia's customers benefit from faster time to market, optimized application performance and higher-quality deployments.
Oct. 21, 2014 09:00 PM EDT Reads: 1,317
SYS-CON Events announced today that Calm.io has been named “Bronze Sponsor” of DevOps Summit Silicon Valley, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Calm.io is a cloud orchestration platform for AWS, vCenter, OpenStack, or bare metal, that runs your CL tools puppet, Chef, shell, git, Jenkins, nagios, and will soon support New Relic and Docker. It can run hosted, or on premise and provides VM automation / expiry, self-service portals,...
Oct. 21, 2014 08:45 PM EDT Reads: 1,165
In her General Session at 15th Cloud Expo, Anne Plese, Senior Consultant, Cloud Product Marketing, at Verizon Enterprise, will focus on finding the right mix of renting vs. buying Oracle capacity to scale to meet business demands, and offer validated Oracle database TCO models for Oracle development and testing environments. Anne Plese is a marketing and technology enthusiast/realist with over 19+ years in high tech. At Verizon Enterprise, she focuses on driving growth for the Verizon Cloud pla...
Oct. 21, 2014 07:30 PM EDT Reads: 1,205
SYS-CON Events announced today that Aria Systems, the recurring revenue expert, has been named "Bronze Sponsor" of SYS-CON's 15th International Cloud Expo®, which will take place on November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Aria Systems helps leading businesses connect their customers with the products and services they love. Industry leaders like Pitney Bowes, Experian, AAA NCNU, VMware, HootSuite and many others choose Aria to power their recurring revenue bu...
Oct. 21, 2014 06:00 PM EDT Reads: 1,137
Once the decision has been made to move part or all of a workload to the cloud, a methodology for selecting that workload needs to be established. How do you move to the cloud? What does the discovery, assessment and planning look like? What workloads make sense? Which cloud model makes sense for each workload? What are the considerations for how to select the right cloud model? And how does that fit in with the overall IT tranformation? In his session at 15th Cloud Expo, John Hatem, head of V...
Oct. 21, 2014 05:45 PM EDT Reads: 1,037
The Internet of Things (IoT) is going to require a new way of thinking and of developing software for speed, security and innovation. This requires IT leaders to balance business as usual while anticipating for the next market and technology trends. Cloud provides the right IT asset portfolio to help today’s IT leaders manage the old and prepare for the new. Today the cloud conversation is evolving from private and public to hybrid. This session will provide use cases and insights to reinforce t...
Oct. 21, 2014 05:15 PM EDT Reads: 1,150
As Platform as a Service (PaaS) matures as a category, developers should have the ability to use the programming language of their choice to build applications and have access to a wide array of services. Bluemix is IBM's open cloud development platform that enables users to easily build cloud-based, creative mobile and web applications without having to spend large amounts of time and resources on configuring infrastructure and multiple software licenses. In this track, you will learn about the...
Oct. 21, 2014 05:00 PM EDT Reads: 1,185
Blue Box has closed a $10 million Series B financing. The round was led by a strategic investor and included participation from prior investors including Voyager Capital and Founders Collective, as well as the Blue Box executive team. This round follows a $4.3 million Series A closed in December of 2012 and led by Voyager Capital. In May of this year, the company announced general availability of its private cloud as a service offering, Blue Box Cloud. Since that release, the company has dem...
Oct. 21, 2014 01:45 PM EDT Reads: 1,469
SYS-CON Events announced today that Verizon has been named "Gold Sponsor" of SYS-CON's 15th International Cloud Expo®, which will take place on November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Verizon Enterprise Solutions creates global connections that generate growth, drive business innovation and move society forward. With industry-specific solutions and a full range of global wholesale offerings provided over the company's secure mobility, cloud, strategic network...
Oct. 21, 2014 09:30 AM EDT Reads: 1,512
SimpleECM is the only platform to offer a powerful combination of enterprise content management (ECM) services, capture solutions, and third-party business services providing simplified integrations and workflow development for solution providers. SimpleECM is opening the market to businesses of all sizes by reinventing the delivery of ECM services. Our APIs make the development of ECM services simple with the use of familiar technologies for a frictionless integration directly into web applicat...
Oct. 20, 2014 10:00 PM EDT Reads: 1,642
The only place to be June 9-11 is Cloud Expo & @ThingsExpo 2015 East at the Javits Center in New York City. Join us there as delegates from all over the world come to listen to and engage with speakers & sponsors from the leading Cloud Computing, IoT & Big Data companies. Cloud Expo & @ThingsExpo are the leading events covering the booming market of Cloud Computing, IoT & Big Data for the enterprise. Speakers from all over the world will be hand-picked for their ability to explore the economic...
Oct. 20, 2014 07:00 PM EDT Reads: 1,957
Cloudwick, the leading big data DevOps service and solution provider to the Fortune 1000, announced Big Loop, its multi-vendor operations platform. Cloudwick Big Loop creates greater collaboration between Fortune 1000 IT staff, developers and their database management systems as well as big data vendors. This allows customers to comprehensively manage and oversee their entire infrastructure, which leads to more successful production cluster operations, and scale-out. Cloudwick Big Loop supports ...
Oct. 20, 2014 05:45 PM EDT Reads: 1,663
To manage complex web services with lots of calls to the cloud, many businesses have invested in Application Performance Management (APM) and Network Performance Management (NPM) tools. Together APM and NPM tools are essential aids in improving a business’s infrastructure required to support an effective web experience… but they are missing a critical component – Internet visibility. Internet connectivity has always played a role in customer access to web presence, but in the past few years use...
Oct. 20, 2014 05:00 PM EDT Reads: 1,675
Oct. 20, 2014 05:00 PM EDT Reads: 1,891
Software AG helps organizations transform into Digital Enterprises, so they can differentiate from competitors and better engage customers, partners and employees. Using the Software AG Suite, companies can close the gap between business and IT to create digital systems of differentiation that drive front-line agility. We offer four on-ramps to the Digital Enterprise: alignment through collaborative process analysis; transformation through portfolio management; agility through process automation...
Oct. 20, 2014 03:45 PM EDT Reads: 1,679
What are the benefits of using an enterprise-grade orchestration platform? In their session at 15th Cloud Expo, Jeff Tegethoff, CEO of Appcore, and Kedar Poduri, Senior Director of Product Management at Citrix Systems, will take a closer look at the architectural design factors needed to support diverse workloads and how to run these workloads efficiently as a service provider. They will also discuss how to deploy private cloud environments in 15 minutes or less.
Oct. 20, 2014 03:00 PM EDT Reads: 1,682
Headquartered in Santa Monica, California, Bitium was founded by Kriz and Erik Gustavson. The 1,500 cloud-based application using Bitium’s analytics, app management, and single sign-on services include bug trackers, customer service dashboards, Google Apps, and social networks. The firm states website administrators can do multiple tasks online without revealing passwords. Bitium’s advisors include Microsoft’s former CMO and the former senior vice president of strategy, the founder and CEO of Li...
Oct. 20, 2014 03:00 PM EDT Reads: 1,777