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Arista Networks Drops "Cloud Networking" Trademark

Creating a larger and sustainable cloud networking industry and vision

In a follow up to my October 23rd post on Arista Networks attempting to copyright / trademark the term "Cloud Networking" The companies CEO Jayshree Ullal has stated that they will no longer be attempting to trademark the term. (Mission accomplished)

In a recent post she shed some light on the topic saying "It has been 100+ days since Arista Networks formally unveiled our new name, Cloud Networking mission and our much talked about leadership team. What is clear is more has been achieved in 100 days of Cloud Networking than is possible in 100 weeks."

She goes onto point out that several New Cloud Networking groups have been formed on Facebook (Lippis), Linkedin, Yahoo and Google (to name a few) to provide common ground for the introduction and advancement of Cloud Networking. (I'm the guy behind the linkedin and Google Groups, although the Google Group hasn't seen any real action yet)

Ullal also describes the reasons for dropping the trademark efforts "Arista Networks will therefore not pursue the filing of a trademark for Cloud Networking. The original goal of broad awareness has already been accomplished. The US Patent & Trademark Office has also advised us that the use of this term may be generic. We completely agree and prefer to focus on adoption of Cloud Networking rather than trade mark pursuits. Quite frankly, I could never have predicted the remarkable acceptance in such a short compressed time! Such things usually take years not days."

In all this I would say Arista Networks has proven to be an upstanding, honest and respectable company focused on what matters most, creating a larger and sustainable cloud networking industry and vision. Arista Networks is the kind of company I would highly encourage others to become. Jayshree Ullal you did good!

More Stories By Reuven Cohen

Reuven Cohen is Founder & CTO for Toronto based Enomaly Inc. - leading developer of Cloud Computing products and solutions focused on enterprise businesses. Enomaly's products include the Enomaly elastic computing platform, an open source cloud platform that enables a scalable enterprise IT and local cloud infrastructure platform. Cohen is a thought leader in the emerging cloud computing industry and maintains a blog at www.elasticvapor.com.

Reuven is also founder of several technology organizations;
Enomaly.com - Elastic Computing Platform (Cloud Computing),
Cloud Camp - Local Cloud Computing events,
the Unified Cloud Interface Project - Semantic Cloud Abstraction API
Cloud Interoperability Forum - Cloud Standards Group.

(twitter @ruv : Linkedin : RSS Feed)

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