Welcome!

Cloud Expo Authors: Roger Strukhoff, Pat Romanski, Gilad Parann-Nissany, Elizabeth White, Trevor Parsons

Related Topics: Red Hat, GovIT

Red Hat: Article

An A to Z of Cloud Computing in New York City

A round-up of the Cloud Computing themes & topics being discussed March 30-April 1, 2009, in New York City

From Apache Hadoop and Google App Engine to Web-Scale Computing and real-world Web Services in action, a round-up of the Cloud Computing themes & topics being discussed March 30-April 1, 2009, in New York City by the world-class speaker faculty at SYS-CON's 2nd International Cloud Computing Conference & Expo being held in The Roosevelt Hotel, in midtown Manhattan.

Apache Hadoop - What are the challenges of web-scale computing and what has Yahoo!'s approach been to addressing these issues? This is the principal question that will be answered in New York City by Ajay Anand, Director for Grid Computing at Yahoo! - in a session that will provide an overview of Apache Hadoop, an open source distributed computing platform that provides a scalable infrastructure that enables computation across thousands of nodes using over petabytes of storage.

App Engine Datastore - How is Google's App Engine Datastore designed, and how does that design enable scalability? What does that in turn mean for applications designers, particularly if they are coming from a background of relational databases? Google Developer Advocate Joe Gregorio will be giving a technical deep-dive session on the App Engine Datastore.

Application Design & Employment in the Cloud - What are the challenges and opportunities for application design and deployment in the Cloud? RightScale CTO Thorsten von Eicken is giving a session in New York in which he will discuss the evolving cloud landscape, the new issues it raises, and approaches and solutions that yield practical results for those considering leveraging the clouds today.

Cloud APIs and Resources - Peter Coffee, Director of Platform Research at Salesforce.com will be giving a session in New York City examining the current state of play and recommending best practices for buyers, sellers and resellers of cloud APIs and resources.

Cloud Security - Security is consistently rated as a leading customer concern impeding the full scale adoption of Cloud Computing. At the same time, security is viewed as complicated and painful. Glenn Brunette, Distinguished Engineer and Chief Security Architect at Sun, is giving a session that will help to ease the pain by focusing on the key issues to be considered along with specific best practices for deployment. The session will showcase a number of security models for IaaS machine images based upon these best practices.

Cloud Providers - What are the generic requirements faced by those wishing to be internal or public cloud providers? Egenera VP Ken Oestreich will be examining how the leading compute cloud providers built their infrastructure management tools. His significant focus will be on how to approach managing the physical hardware infrastructure, networking and storage that underpins any native or virtual environment.

The Complementary Cloud - In cloud computing non-proprietary protocols and fully disclosed interfaces let service consumers assemble solutions from multiple service providers, using each in the areas where its distinctive technologies and high-leverage APIs offer maximum advantage in creating new value - or releasing it from current IT assets. Peter Coffee, Director of Platform Research at Salesforce.com will be giving a session in New York City examining the current state of play and recommending best practices for buyers, sellers and resellers of cloud APIs and resources.

Enterprise-Level Security - Enterprises must quickly get up to speed on not only how to deploy clusters of servers to the cloud, but also to protect them with a security perimeter they control. Patrick Kerpan, CTO of CohesiveFT, will be giving a session outlining key considerations when evaluating virtual cloud solutions and exploring how companies can secure their assets in the cloud.

Forbes.com Case Study - see Real-Time Cloud Computing

From Licensing to SaaS - Kadient CEO Brian Zanghi is giving a session covering key lessons he learned when transforming a traditional enterprise software vendor into a SaaS company. Zanghi will present a set of guidelines that can help other software vendors considering adopting the SaaS model to improve their chances of success.

Government Cloud Computing - Cloud computing has captured the attention of many government IT decision makers. The U.S. Defense Department’s Defense Information System Agency is, in fact, already fielding a cloud computing infrastructure. This session will review the opportunities and important trends in this market segment.

IaaS see Infrastructure as a Service

Infrastructure as a Service - Building the right infrastructure that can scale up or down at a moment's notice can be a complicated and expensive task, but it's essential in today's business landscape. The CTO of Amazon.com, Dr Werner Vogels, is giving the Opening Keynote in New York City. He will review some of the lessons learned from building one of the world's largest distributed systems - Amazon.com. The focus will be on one of the dominating factors in the scalability, reliability, performance and cost-effectiveness of the overall system - state management.

Machine Image Deployments - Security is consistently rated as a leading customer concern impeding the full scale adoption of Cloud Computing. At the same time, security is viewed as complicated and painful. Glenn Brunette, Distinguished Engineer and Chief Security Architect at Sun, is giving a session that will help to ease the pain by focusing on the key issues to be considered along with specific best practices for deployment. The session will showcase a number of security models for IaaS machine images based upon these best practices.

Multiple Clouds - How do you deploy an app across multiple clouds? RightScale CTO Thorsten von Eicken is giving a session in which he will discuss the evolving cloud landscape, the new issues it raises, and approaches and solutions that yield practical results for those considering leveraging the clouds today.

On-Demand IT - An enterprise using cloud computing as an IT infrastructure needs on-demand agility, so the size of the server provided by the cloud is easily changed, and should have no limits. The Founder, Chairman & CTO of 3Leaf Systems, Bob Quinn, will be giving a session addressing how networking infrastructure and servers are evolving to bring on demand IT to the cloud and to finally create the Dynamic Data Center.

Public & Private Clouds - In his Day Two keynote, Dr Kristof Kloeckner, IBM's CTO of Cloud Computing, will discuss the importance of dynamic infrastructures and service management for both public and private clouds, cloud service life cycles, and integration between public clouds and enterprise services.

Real-Time Cloud Computing - In a highly anticipated case study session the Creative Director for Forbes.com, Jeff Bauer, will discuss how Forbes.com is working with Xignite to leverage cloud computing and web services to provide real-time BATS Exchange stock quotes to readers of one of the world’s most highly trafficked financial websites.

Securing Your IT Assets in the Cloud - Enterprises must quickly get up to speed on not only how to deploy clusters of servers to the cloud, but also to protect them with a security perimeter they control. Patrick Kerpan, CTO of CohesiveFT, will be giving a session outlining key considerations when evaluating virtual cloud solutions and exploring how companies can secure their assets in the cloud.

Security Models for IaaS - Security is consistently rated as a leading customer concern impeding the full scale adoption of Cloud Computing. At the same time, security is viewed as complicated and painful. Glenn Brunette, Distinguished Engineer and Chief Security Architect at Sun, is giving a session that will help to ease the pain by focusing on the key issues to be considered along with specific best practices for deployment.

State Management - One of the dominating factors in the scalability, reliability, performance and cost-effectiveness of the overall system is state management. The CTO of Amazon.com, Dr Werner Vogels, is giving the Opening Keynote in New York City. He will review some of the lessons learned from building one of the world's largest distributed systems - Amazon.com - and his focus will be on state management.

U.S. Department of Defense - see Government Cloud Computing

Web-Scale Computing - What are the challenges of web-scale computing and what has Yahoo!'s approach been to addressing these issues? This is the principal question that will be answered in New York City by Ajay Anand, Director for Grid Computing at Yahoo! - in a session that will provide an overview of Apache Hadoop, an open source distributed computing platform that provides a scalable infrastructure that enables computation across thousands of nodes using over petabytes of storage.

Web Services and Cloud Computing - In a highly anticipated case study session the Creative Director for Forbes.com, Jeff Bauer, will discuss how Forbes.com is working with Xignite to leverage cloud computing and web services to provide real-time BATS Exchange stock quotes to readers of one of the world’s most highly trafficked financial websites.


Learn How to Leverage Cloud Computing and Virtualization in NYC This March
Cloud Computing and Virtualization both take center stage this March in New York City, as SYS-CON Events brings two of its most popular industry-leading Enterprise IT events to the Big Apple: 2nd International Cloud Computing Conference & Expo and 5th International Virtualization Conference & Expo.

Co-located at the historic Roosevelt Hotel in midtown Manhattan, these events have the highest-energy Expo Floor of any comparable event, with more exhibitors, more attendees, and more Special Events like our industry Power Panels, our delegate prize drawings, and our attendee-generated Show Awards.

Register today for a Golden Pass
for full access to Cloud Computing Conference & Expo and Virtualization Conference & Expo. Access both events for the price of one.

Attend Full-Day Cloud Bootcamp FREE With Your "Expo Plus Bootcamp" Registration!
Cloud computing is an opportunity for business to implement low cost, low power and high efficiency systems to deliver scalable infrastructure. But what's actually involved in moving to a cloud infrastructure? In this compelling one-day, hands-on training program, you'll learn just what it takes to take full advantage of the Cloud. Join fellow delegates as Alan Williamson, Editor-in-Chief of Cloud Computing Journal, uses his expertise to lead you through Cloud Computing Bootcamp on Tuesday March 31, 2009 with configuration samples, live demos and working setups.

Seats are limited to the first 500 attendees so Register Today for Cloud Computing Bootcamp to secure your spot!

More Stories By Jeremy Geelan

Jeremy Geelan is Chairman & CEO of the 21st Century Internet Group, Inc. and an Executive Academy Member of the International Academy of Digital Arts & Sciences. Formerly he was President & COO at Cloud Expo, Inc. and Conference Chair of the worldwide Cloud Expo series. He appears regularly at conferences and trade shows, speaking to technology audiences across six continents. You can follow him on twitter: @jg21.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


Cloud Expo Breaking News
File sync and share. Endpoint protection. Both are massive opportunities for today’s enterprise thanks to their business benefits and widespread user appeal. But one size does not fit all, especially user-adopted consumer technologies. Organizations must apply the right enterprise-ready tool for the job in order to properly manage and protect endpoint data. In his session at 14th Cloud Expo, Michael Bachman, Senior Enterprise Systems Architect at Code42, he will discuss how the synergy of an enterprise platform – where sync/share and endpoint protection converge – delivers incredible value for the business.
Simply defined the SDDC promises that you’ll be able to treat “all” of your IT infrastructure as if it’s completely malleable. That there are no restrictions to how you can use and assign everything from border controls to VM size as long as you stay within the technical capabilities of the devices. The promise is great, but the reality is still a dream for the majority of enterprises. In his session at 14th Cloud Expo, Mark Thiele, EVP, Data Center Tech, at SUPERNAP, will cover where and how a business might benefit from SDDC and also why they should or shouldn’t attempt to adopt today.
Today, developers and business units are leading the charge to cloud computing. The primary driver: faster access to computing resources by using the cloud's automated infrastructure provisioning. However, fast access to infrastructure exposes the next friction point: creating, delivering, and operating applications much faster. In his session at 14th Cloud Expo, Bernard Golden, VP of Strategy at ActiveState, will discuss why solving the next friction point is critical for true cloud computing success and how developers and business units can leverage service catalogs, frameworks, and DevOps to achieve the true goal of IT: delivering increased business value through applications.
APIs came about to help companies create and manage their digital ecosystem, enabling them not only to reach more customers through more devices, but also create a large supporting ecosystem of developers and partners. While Facebook, Twitter and Netflix were the early adopters of APIs, large enterprises have been quick to embrace the concept of APIs and have been leveraging APIs as a connective tissue that powers all interactions between their customers, partners and employees. As enterprises embrace APIs, some very specific Enterprise API Adoption patterns and best practices have started emerging. In his session at 14th Cloud Expo, Sachin Agarwal, VP of Product Marketing and Strategy at SOA Software, will talk about the most common enterprise API patterns and will discuss how enterprises can successfully launch an API program.
MapDB is an Apache-licensed open source database specifically designed for Java developers. The library uses the standard Java Collections API, making it totally natural for Java developers to use and adopt, while scaling database size from GBs to TBs. MapDB is very fast and supports an agile approach to data, allowing developers to construct flexible schemas to exactly match application needs and tune performance, durability and caching for specific requirements.
The social media expansion has shown just how people are eager to share their experiences with the rest of the world. Cloud technology is the perfect platform to satisfy this need given its great flexibility and readiness. At Cynny, we aim to revolutionize how people share and organize their digital life through a brand new cloud service, starting from infrastructure to the users’ interface. A revolution that began from inventing and designing our very own infrastructure: we have created the first server network powered solely by ARM CPU. The microservers have “organism-like” features, differentiating them from any of the current technologies. Benefits include low consumption of energy, making Cynny the ecologically friendly alternative for storage as well as cheaper infrastructure, lower running costs, etc.
Next-Gen Cloud. Whatever you call it, there’s a higher calling for cloud computing that requires providers to change their spots and move from a commodity mindset to a premium one. Businesses can no longer maintain the status quo that today’s service providers offer. Yes, the continuity, speed, mobility, data access and connectivity are staples of the cloud and always will be. But cloud providers that plan to not only exist tomorrow – but to lead – know that security must be the top priority for the cloud and are delivering it now. In his session at 14th Cloud Expo, Kurt Hagerman, Chief Information Security Officer at FireHost, will detail why and how you can have both infrastructure performance and enterprise-grade security – and what tomorrow's cloud provider will look like.
Web conferencing in a public cloud has the same risks as any other cloud service. If you have ever had concerns over the types of data being shared in your employees’ web conferences, such as IP, financials or customer data, then it’s time to look at web conferencing in a private cloud. In her session at 14th Cloud Expo, Courtney Behrens, Senior Marketing Manager at Brother International, will discuss how issues that had previously been out of your control, like performance, advanced administration and compliance, can now be put back behind your firewall.
More and more enterprises today are doing business by opening up their data and applications through APIs. Though forward-thinking and strategic, exposing APIs also increases the surface area for potential attack by hackers. To benefit from APIs while staying secure, enterprises and security architects need to continue to develop a deep understanding about API security and how it differs from traditional web application security or mobile application security. In his session at 14th Cloud Expo, Sachin Agarwal, VP of Product Marketing and Strategy at SOA Software, will walk you through the various aspects of how an API could be potentially exploited. He will discuss the necessary best practices to secure your data and enterprise applications while continue continuing to support your business’s digital initiatives.
The revolution that happened in the server universe over the past 15 years has resulted in an eco-system that is more open, more democratically innovative and produced better results in technically challenging dimensions like scale. The underpinnings of the revolution were common hardware, standards based APIs (ex. POSIX) and a strict adherence to layering and isolation between applications, daemons and kernel drivers/modules which allowed multiple types of development happen in parallel without hindering others. Put simply, today's server model is built on a consistent x86 platform with few surprises in its core components. A kernel abstracts away the platform, so that applications and daemons are decoupled from the hardware. In contrast, networking equipment is still stuck in the mainframe era. Today, networking equipment is a single appliance, including hardware, OS, applications and user interface come as a monolithic entity from a single vendor. Switching between different vendor'...
Cloud backup and recovery services are critical to safeguarding an organization’s data and ensuring business continuity when technical failures and outages occur. With so many choices, how do you find the right provider for your specific needs? In his session at 14th Cloud Expo, Daniel Jacobson, Technology Manager at BUMI, will outline the key factors including backup configurations, proactive monitoring, data restoration, disaster recovery drills, security, compliance and data center resources. Aside from the technical considerations, the secret sauce in identifying the best vendor is the level of focus, expertise and specialization of their engineering team and support group, and how they monitor your day-to-day backups, provide recommendations, and guide you through restores when necessary.
Cloud scalability and performance should be at the heart of every successful Internet venture. The infrastructure needs to be resilient, flexible, and fast – it’s best not to get caught thinking about architecture until the middle of an emergency, when it's too late. In his interactive, no-holds-barred session at 14th Cloud Expo, Phil Jackson, Development Community Advocate for SoftLayer, will dive into how to design and build-out the right cloud infrastructure.
You use an agile process; your goal is to make your organization more agile. What about your data infrastructure? The truth is, today’s databases are anything but agile – they are effectively static repositories that are cumbersome to work with, difficult to change, and cannot keep pace with application demands. Performance suffers as a result, and it takes far longer than it should to deliver on new features and capabilities needed to make your organization competitive. As your application and business needs change, data repositories and structures get outmoded rapidly, resulting in increased work for application developers and slow performance for end users. Further, as data sizes grow into the Big Data realm, this problem is exacerbated and becomes even more difficult to address. A seemingly simple schema change can take hours (or more) to perform, and as requirements evolve the disconnect between existing data structures and actual needs diverge.
SYS-CON Events announced today that SherWeb, a long-time leading provider of cloud services and Microsoft's 2013 World Hosting Partner of the Year, will exhibit at SYS-CON's 14th International Cloud Expo®, which will take place on June 10–12, 2014, at the Javits Center in New York City, New York. A worldwide hosted services leader ranking in the prestigious North American Deloitte Technology Fast 500TM, and Microsoft's 2013 World Hosting Partner of the Year, SherWeb provides competitive cloud solutions to businesses and partners around the world. Founded in 1998, SherWeb is a privately owned company headquartered in Quebec, Canada. Its service portfolio includes Microsoft Exchange, SharePoint, Lync, Dynamics CRM and more.
The world of cloud and application development is not just for the hardened developer these days. In their session at 14th Cloud Expo, Phil Jackson, Development Community Advocate for SoftLayer, and Harold Hannon, Sr. Software Architect at SoftLayer, will pull back the curtain of the architecture of a fun demo application purpose-built for the cloud. They will focus on demonstrating how they leveraged compute, storage, messaging, and other cloud elements hosted at SoftLayer to lower the effort and difficulty of putting together a useful application. This will be an active demonstration and review of simple command-line tools and resources, so don’t be afraid if you are not a seasoned developer.