Welcome!

@CloudExpo Authors: Pat Romanski, Elizabeth White, Yeshim Deniz, Liz McMillan, Zakia Bouachraoui

Related Topics: @CloudExpo, Recurring Revenue, Server Monitoring

@CloudExpo: Article

The Coming Cloud Computing Wars

Cloud Isn't Hype - It's a Vendor Struggle for Relevance

The cloud computing meme continues to billow as Juniper and IBM announce a cloud management partnership rumors swirl about heavy petting between VMware and shareholder/partner Cisco. A few months ago it seemed like every cloud discussion included Google and/or Amazon; now it appears that “the network infrastructure issue” has finally reared its head and ushered in networking and management leaders into the cloud conversation.

More cloud watchers are discovering that cloud apps -at a minimum- will put more burdens on the network. As IT services decouple from hardware the network becomes one of the key chokepoints to the realization of system and endpoint mobility. System automation will force network automation, or the evolution of Infrastructure 2.0.

Chokepoints will Drive Innovation
One aspect of the shift to cloud computing is the amount of network traffic (versus motherboard traffic) generated as applications are designed to leverage more resources from the cloud. This was discussed in The Three Horsemen as drivers of the next network revolution.

Netbooks are in essence traffic-rich network endpoints; if that market continues to accelerate it will put disproportionate pressure on the network. Yet netbooks aren’t the only chokepoint for today’s static networks maintained by manual laborers.

Those responsible for managing increasingly virtualized data centers will feel more pain. Most early production virtualization deployments are extensive arrays of hypervisor VLANs, or virtualization-lite.

Each VLAN is its own zone of servers and applications with unique user and/or security/storage requirements. Transforming these smaller containers of “specialized” processing power into vast, fluid cloudplexes enabled by VMotion will require numerous breakthroughs in network and application intelligence as well as storage.

These chokepoints between the status quo and the business case for The Intercloud will drive investment and growth in new innovation as they put new pressures on tired, manually-intensive status quos of network configuration clerks already busy trying to keep up with increasingly automated and mobile systems. They will force network and operations teams to work more closely together, from management to purchasing.

It’s Not Hype, It’s Survival
This new level of cohesion within IT combined with the proliferation of automation will drive new levels of vendor consolidation. This may be why many of the tech leaders have been increasingly aggressive in outlining a cloud computing vision/strategy despite the paucity of revenue. They want to be designed into the core solution that empowers the new economics of cloud computing.

The biggest risk to a network vendor today may indeed be irrelevance to cloud, even though cloud could be five years away from being relevant to the bottom line. If you’re wondering why so much commotion, that’s your answer. Cisco, F5 Networks, Juniper, IBM and others understand the importance of cloud relevance to the architectural decisions being made today for the data centers of tomorrow.

This disproportionate preoccupation where IT is going is very understandable. It is perhaps the most significant evolution in IT since...the network.

You can get my thoughts in real-time at www.twitter.com/archimedius. I’ll also be moderating a cloud panel on May 18 at Interop and a dynamic infrastructure panel at Future in Review. If you’re attending either event feel free to stop by and say hello. Or you can simply join the conversation here.

More Stories By Greg Ness

Gregory Ness is the VP of Marketing of Vidder and has over 30 years of experience in marketing technology, B2B and consumer products and services. Prior to Vidder, he was VP of Marketing at cloud migration pioneer CloudVelox. Before CloudVelox he held marketing leadership positions at Vantage Data Centers, Infoblox (BLOX), BlueLane Technologies (VMW), Redline Networks (JNPR), IntruVert (INTC) and ShoreTel (SHOR). He has a BA from Reed College and an MA from The University of Texas at Austin. He has spoken on virtualization, networking, security and cloud computing topics at numerous conferences including CiscoLive, Interop and Future in Review.

CloudEXPO Stories
Apps and devices shouldn't stop working when there's limited or no network connectivity. Learn how to bring data stored in a cloud database to the edge of the network (and back again) whenever an Internet connection is available. In his session at 17th Cloud Expo, Ben Perlmutter, a Sales Engineer with IBM Cloudant, demonstrated techniques for replicating cloud databases with devices in order to build offline-first mobile or Internet of Things (IoT) apps that can provide a better, faster user experience, both offline and online. The focus of this talk was on IBM Cloudant, Apache CouchDB, and related open source tools and open standards.
In this presentation, you will learn first hand what works and what doesn't while architecting and deploying OpenStack. Some of the topics will include:- best practices for creating repeatable deployments of OpenStack- multi-site considerations- how to customize OpenStack to integrate with your existing systems and security best practices.
"Peak 10 is a national cloud data center solutions managed services provider, and part of that is disaster recovery. We see a growing trend in the industry where companies are coming to us looking for assistance in their DR strategy," stated Andrew Cole, Director of Solutions Engineering at Peak 10, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
The now mainstream platform changes stemming from the first Internet boom brought many changes but didn’t really change the basic relationship between servers and the applications running on them. In fact, that was sort of the point. In his session at 18th Cloud Expo, Gordon Haff, senior cloud strategy marketing and evangelism manager at Red Hat, will discuss how today’s workloads require a new model and a new platform for development and execution. The platform must handle a wide range of recent developments, including containers and Docker, distributed resource management, and DevOps tool chains and processes. The resulting infrastructure and management framework must be optimized for distributed and scalable applications, take advantage of innovation stemming from a wide variety of open source projects, span hybrid environments, and be adaptable to equally fundamental changes happen...
Charles Araujo is an industry analyst, internationally recognized authority on the Digital Enterprise and author of The Quantum Age of IT: Why Everything You Know About IT is About to Change. As Principal Analyst with Intellyx, he writes, speaks and advises organizations on how to navigate through this time of disruption. He is also the founder of The Institute for Digital Transformation and a sought after keynote speaker. He has been a regular contributor to both InformationWeek and CIO Insight and has been quoted or published in Time, CIO, Computerworld, USA Today and Forbes.