Welcome!

@CloudExpo Authors: Elizabeth White, Yeshim Deniz, Harry Trott, Pat Romanski, William Schmarzo

Related Topics: Containers Expo Blog

Containers Expo Blog: Blog Post

The Three Horsemen of the Coming Network Revolution

Virtualization, Netbooks and Cloud Promise Big Changes Are Ahead

I came back Friday AM fresh from the FIRE conference Meeting of the Minds planning session in Seattle with a head filled with ideas about where the IT industry is headed and what it will mean for the networking industry.  Thanks to an animated and robust dinner discussion, which included Mark Anderson, Ty Carlson and Michael Pfeffer, I came to the conclusion that three forces will be combining in the near future to drive a revolution in the network industry.

Before I get to the three forces let me digress a bit and talk about the simmering preconditions for takeoff.  For Infrastructure 2.0 blog and Archimedius readers, these themes aren't new; yet they need to be rolled up to put the "Horsemen" in proper context.

Preconditions for the Revolution
The Peak IT meme is describes a collision between the ongoing expansion of IT infrastructure and rising per-unit management costs, from servers (see slide 4) to IP addresses.  Peak IT suggests that rising costs risk crowding out necessary, ongoing investments in productivity.  The result is a dynamic of continued falling productivity mixed with continued rising operations expenses, raising the specter of stagflation at the core of enterprise innovation.

The weak global economy could exacerbate the problem by shrinking investments in productivity even further for companies under new cost-cutting pressures.  Yet a slow economy may have little impact on the proliferation of devices joining IT infrastructure.

The Three Horsemen: Virtualization, Netbooks and Cloud Computing
Rising per unit server management costs combined with increasing energy demands are no doubt key drivers behind the adoption of virtualization.  Companies like VMware and Microsoft have capitalized on the growing expenses of server management and have introduced substantial innovations designed to reduce such costs.

Virtualization technology, in effect, creates an extra abstract arbitration layer between computer hardware and software, allowing a single hypervisor (computer) to run multiple virtual images of servers (as well as PCs), automating the setup and tear down of systems and introducing the ability to run multiple applications and even operating systems on a single computer.

Because hypervisors have automated what used to be manual labor, they make systems more flexible, dynamic and mobile.  A hypervisor becomes a network appliance of sorts, because the network terminates inside the hypervisor.  That evolution introduces higher velocities of change, including the potential to move server images from one hypervisor to another.

Microsoft's Ty Carlson told me last week about the sizzling potential of the netbook computer.  As Cisco predicts 14 billion IP addresses by 2010, Ty was quick to point out the likely widespread adoption of $300 netbook computers enabled by Intel's new Atom processor. Unlike traditional personal computers netbooks are very inexpensive and rely more heavily on the network for core functionality.  They are game changers from the standpoint of both volume sales and potential demands on wireless and network infrastructure.

As virtualization decouples applications from computer hardware; cloud computing leverages virtualization to go a step further, decoupling IT services from hardware.  It introduces new capabilities for cost reduction and efficiencies and makes the network more strategic to the IT industry.  Many definitions of cloud are swirling in the air, some overly optimistic and yet other definitions are already in production.

The Opportunity
Out there in today's world is the next Henry Ford or Bill Gates, with plans of how to leverage cloud computing to transform the delivery of computing resources.  At this point he or she is probably already responsible for delivering some hosting and storage capabilities and will use their existing cloud to leapfrog competitors.  They are already dealing with the myriad technical limitations of existing infrastructure and are planning ahead.

There are some significant barriers to the cloud delivery of enterprise applications.  Similar to the issues that faced enterprise apps delivered over the WAN (and the emergence of application front ends), most endpoint applications weren't designed to interact with servers in the clouds; they were designed to interact with hardware existing close by (on the same motherboard) as where they reside.

Changing the dynamics of these processes will require a great deal of changes in how applications, servers and storage solutions interact.  Yet that may be easier for Microsoft than Google's attempt to create and monetize enterprise cloud apps from the ground up.

There are also security issues that have confined virtualization into hypervisor VLANs (virtualization-lite).  Those issues will need to be addressed before the full power of virtualization and cloud are unleashed.

That is part of the reason why Cisco, F5 Networks and Microsoft are well positioned to translate their expertise and installed base into new capabilities aimed at unleashing the power of cloud, as a part of the new network vision.  They have strategic expertise and intellectual property that should allow them to monetize the map to cloud... versus making the leap with freeware.

Of course, both Google and Amazon have their own advantages, including core business strengths that don't make them dependent on cloud revenues for innovation.  They don't have to monetize cloud in the early stages.  Yet both will need to leapfrog decades of technical experience in order to compete with Microsoft.

While some detractors may criticize cloud computing as hype because there is such a broad range of potentials (from mature to emerging to practically impossible), yet few would argue cloud computing's potential to transform the shape of the data center industry.  Cisco's data center blog has some of the boldest and brightest commentary on cloud computing, virtualization and the data center.

These three horsemen (virtualization, netbooks and cloud) promise unprecedented new demands on the network because they introduce new levels of traffic, reliance, complexity and dynamism.  They will force a necessary evolution which some are calling Infrastructure 2.0 or dynamic infrastructure.

Today's mostly static network won't be able to keep up without massive increases in manual labor and risk (costs could escalate even faster and cannibalize the gains from cloud and virtualization initiatives); hence the case for greater network automation and systems capable of keeping up with the net effects of the three horsemen.

A recent panel (sponsored by Cisco and Infoblox [my employer]) is now available via YouTube.  Another panel, which will include Cisco, Infoblox, F5 Networks and VMware, will be held in San Diego on May 20th at the Future in Review conference.

I'll also be moderating a cloud panel on May 18 at Interop.  If you're attending either event feel free to stop by and say hello.  Or you can simply join the conversation here.

•   •   •

I am a senior director at Infoblox. You can follow my comments in real time at www.twitter.com/archimedius.

More Stories By Greg Ness

Greg Ness is a Silicon Valley marketing veteran with background in networking, security, virtualization and cloud computing. He is VP Marketing at CloudVelocity. Formerly at Vantage Data Centers, Infoblox, Blue Lane Technologies, Juniper Networks, Redline Networks, McAfee, IntruVerofficer at Networks and ShoreTel. He is one of the world's top cloud bloggers.

@CloudExpo Stories
Everything run by electricity will eventually be connected to the Internet. Get ahead of the Internet of Things revolution and join Akvelon expert and IoT industry leader, Sergey Grebnov, in his session at @ThingsExpo, for an educational dive into the world of managing your home, workplace and all the devices they contain with the power of machine-based AI and intelligent Bot services for a completely streamlined experience.
Because IoT devices are deployed in mission-critical environments more than ever before, it’s increasingly imperative they be truly smart. IoT sensors simply stockpiling data isn’t useful. IoT must be artificially and naturally intelligent in order to provide more value In his session at @ThingsExpo, John Crupi, Vice President and Engineering System Architect at Greenwave Systems, will discuss how IoT artificial intelligence (AI) can be carried out via edge analytics and machine learning techn...
SYS-CON Events announced today that Datera, that offers a radically new data management architecture, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Datera is transforming the traditional datacenter model through modern cloud simplicity. The technology industry is at another major inflection point. The rise of mobile, the Internet of Things, data storage and Big...
FinTechs use the cloud to operate at the speed and scale of digital financial activity, but are often hindered by the complexity of managing security and compliance in the cloud. In his session at 20th Cloud Expo, Sesh Murthy, co-founder and CTO of Cloud Raxak, showed how proactive and automated cloud security enables FinTechs to leverage the cloud to achieve their business goals. Through business-driven cloud security, FinTechs can speed time-to-market, diminish risk and costs, maintain continu...
Existing Big Data solutions are mainly focused on the discovery and analysis of data. The solutions are scalable and highly available but tedious when swapping in and swapping out occurs in disarray and thrashing takes place. The resolution for thrashing through machine learning algorithms and support nomenclature is through simple techniques. Organizations that have been collecting large customer data are increasingly seeing the need to use the data for swapping in and out and thrashing occurs ...
As many know, the first generation of Cloud Management Platform (CMP) solutions were designed for managing virtual infrastructure (IaaS) and traditional applications. But that’s no longer enough to satisfy evolving and complex business requirements. In his session at 21st Cloud Expo, Scott Davis, Embotics CTO, will explore how next-generation CMPs ensure organizations can manage cloud-native and microservice-based application architectures, while also facilitating agile DevOps methodology. He wi...
SYS-CON Events announced today that CA Technologies has been named "Platinum Sponsor" of SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business - from apparel to energy - is being rewritten by software. From planning to development to management to security, CA creates software that fuels transformation for companies in the applic...
From 2013, NTT Communications has been providing cPaaS service, SkyWay. Its customer’s expectations for leveraging WebRTC technology are not only typical real-time communication use cases such as Web conference, remote education, but also IoT use cases such as remote camera monitoring, smart-glass, and robotic. Because of this, NTT Communications has numerous IoT business use-cases that its customers are developing on top of PaaS. WebRTC will lead IoT businesses to be more innovative and address...
An increasing number of companies are creating products that combine data with analytical capabilities. Running interactive queries on Big Data requires complex architectures to store and query data effectively, typically involving data streams, an choosing efficient file format/database and multiple independent systems that are tied together through custom-engineered pipelines. In his session at @BigDataExpo at @ThingsExpo, Tomer Levi, a senior software engineer at Intel’s Advanced Analytics ...
Blockchain is a shared, secure record of exchange that establishes trust, accountability and transparency across business networks. Supported by the Linux Foundation's open source, open-standards based Hyperledger Project, Blockchain has the potential to improve regulatory compliance, reduce cost as well as advance trade. Are you curious about how Blockchain is built for business? In her session at 21st Cloud Expo, René Bostic, Technical VP of the IBM Cloud Unit in North America, will discuss th...
yperConvergence came to market with the objective of being simple, flexible and to help drive down operating expenses. It reduced the footprint by bundling the compute/storage/network into one box. This brought a new set of challenges as the HyperConverged vendors are very focused on their own proprietary building blocks. If you want to scale in a certain way, let’s say you identified a need for more storage and want to add a device that is not sold by the HyperConverged vendor, forget about it....
SYS-CON Events announced today that App2Cloud will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct. 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. App2Cloud is an online Platform, specializing in migrating legacy applications to any Cloud Providers (AWS, Azure, Google Cloud).
While some vendors scramble to create and sell you a fancy solution for monitoring your spanking new Amazon Lambdas, hear how you can do it on the cheap using just built-in Java APIs yourself. By exploiting a little-known fact that Lambdas aren’t exactly single-threaded, you can effectively identify hot spots in your serverless code. In his session at @DevOpsSummit at 21st Cloud Expo, Dave Martin, Product owner at CA Technologies, will give a live demonstration and code walkthrough, showing how ...
SYS-CON Events announced today that MobiDev, a client-oriented software development company, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex software systems for startups and enterprises. Since 2009 it has grown from a small group of passionate engineers and business...
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...
SYS-CON Events announced today that Dasher Technologies will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Dasher Technologies, Inc. ® is a premier IT solution provider that delivers expert technical resources along with trusted account executives to architect and deliver complete IT solutions and services to help our clients execute their goals, plans and objectives. Since 1999, we'v...
SYS-CON Events announced today that Ayehu will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct. 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Ayehu provides IT Process Automation & Orchestration solutions for IT and Security professionals to identify and resolve critical incidents and enable rapid containment, eradication, and recovery from cyber security breaches. Ayehu provides customers greater control over IT infrastructure throu...
Cloud adoption is often driven by a desire to increase efficiency, boost agility and save money. All too often, however, the reality involves unpredictable cost spikes and lack of oversight due to resource limitations. In his session at 20th Cloud Expo, Joe Kinsella, CTO and Founder of CloudHealth Technologies, tackled the question: “How do you build a fully optimized cloud?” He will examine: Why TCO is critical to achieving cloud success – and why attendees should be thinking holistically ab...
SYS-CON Events announced today that Elastifile will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Elastifile Cloud File System (ECFS) is software-defined data infrastructure designed for seamless and efficient management of dynamic workloads across heterogeneous environments. Elastifile provides the architecture needed to optimize your hybrid cloud environment, by facilitating efficient...
SYS-CON Events announced today that Grape Up will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct. 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Grape Up is a software company specializing in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market across the U.S. and Europe, Grape Up works with a variety of customers from emergi...