|By Wendy Perilli||
|March 10, 2009 06:00 AM EDT||
What’s all the buzz about? Cloud computing is one of Gartner’s top 10 strategic technology trends for 2009 – #2, right behind virtualization. Analysts say the economics of cloud for customers are truly compelling, with expected savings for business applications of 3-5x. That’s not chump change – particularly in today’s recessionary economy.
But the most compelling benefits of the cloud aren't just cost-savings. They're the increased flexibility, elasticity and scalability available to optimize efficiency and best serve the needs of the business.
What is Cloud Computing
Whether you're an enterprise or small to medium business, you'll soon be benefiting from the cloud. But what is cloud computing exactly?
Cloud computing is essentially the ability to acquire or deliver a resource on demand, configured however the users chooses, and paid for according to consumption. From a supplier's perspective, including both internal IT groups and service providers, it means being able to deliver and manage resource pools and applications in a multi-tenancy environment, to deliver the user an on-demand, pay-per-use service. A cloud service can be infrastructure for hosting applications or data storage, a development platform, or even an application that you can get on-demand, either off-site at a provider, such as SunGard or Salesforce, or built onsite within IT.
It's important to note that while many view cloud computing as services consumed externally, innovative CIOs have taken the steps to transform their IT groups into internal service providers. This strategic shift gives them control and accountability for usage and resources, while providing a dynamic, self service model to accommodate the needs and SLAs required by the business units. To see how one enterprise did this, you can view their video story online at: www.vmware.com/cloud.
For those of us who remember the good old dot com days, before the bust, we saw the concept of hosted services emerge. Everyone jumped on the ASP, ISP, MSP (application service provider, internet service provider, managed service provider, respectively) bandwagons and built offerings to deliver online services or variants thereof, such as on-demand software and software-as-a-service (SaaS).
Remembering back to the xSP days, however, we must also remember that there were issues with the services hosting model. One issue was that few were comfortable with the concept of having their information hosted outside of their immediate control, as well as the fear of being locked into a relationship with particular vendors.
So, as the new concept of the cloud emerges, many are asking how it's different this time around and what should we expect? Unlike those previous hosting models, we see well-established companies diversifying their business models to offer new services, based on established core competencies. This fundamental difference will help shape and stabilize the new concept of the cloud.
VMware CTO Steve Herrod keynoting SYS-CON's 3rd Virtualization Conference & Expo in New York. Read an Exclusive Q&A wth Herrod here.
But even more importantly, we have seen new technologies evolve over the past decade that are essential to the notion of the cloud. The key technology is virtualization. In addition to some amazing cost savings and goodness for the environment, virtualization's ability to separate the OS and application from the hardware give it ideal properties to best deliver these on-demand cloud services. Charles King, Principal Analyst at Pund-IT put it succinctly: "Without virtualization there is no cloud- that's what enabled the emergence of this new, sustainable industry."
Challenges of the cloud
Today, new and established vendors are vying to deliver cloud services. The challenge for users becomes choosing the right offering. Many of the offerings are really designed to encourage development on the vendor's proprietary platform, limiting switching abilities and propagating the offering through applications built for the external cloud only. This is appealing to the development community as it enables quick access to infrastructure and development platforms on which to create a cloud application. But this can become a nightmare for IT when the application has to come back into the enterprise for production-level support, as well as dealing with SOX and IP risks. The viability of this solution is potentially the unearthing of a more significant problem, the inability of IT to deliver infrastructure on demand to meet the dynamic needs of these groups. However in many cases, unless you're building an application from scratch, most businesses don't have the time or resources to rewrite their production applications to work in the cloud on a proprietary platform.
Users should choose a cloud strategy that enables the fastest development time for new applications, with the broadest support for various OSs and development environments, as well as the ability to support production-level applications on- and off-premise as needed.
The other challenge is mobility and choice in location for running applications, internally in a private cloud or externally in a public cloud. Another approach we see in the market is the "superstore phenomenon." Organizations such as Amazon, Microsoft and Google all plan to battle it out over whose superstore datacenter will be the place your developers will build and house their cloud applications. It is true that these are all stable brands and their infrastructure will likely be a safe place to run your applications; however, in the event of outages, downtime and the inability to access your applications, what options will you have? Additionally, how will you manage these instances, where they live long term and what risks will be imposed by keeping them off site? Users should be able to move their applications at will from one cloud to another, whether internally or externally.
Obviously, the encapsulation offered in virtualization and the mobility found in technology like VMware VMotion - which enables a live virtual machine to be moved with no downtime for the application - increase a user's ability to move virtual machines as needed. VMware's approach to the cloud is not about vendor lock-in , but is about enabling its ecosystem of partners to build and deliver services on a common platform, allowing users to simplify the federation of clouds, on or off premise as needed, to a broad base of service providers.
Lastly, you'll want to look at innovation and stability in providing the technology to leverage your virtualization investments into internal or external cloud options. If your production environments are running on VMware and you chose that platform due to the robust innovation cycles, reliability and technology advancements offered today, you want nothing less in a cloud services provider off-premise. Say you want to establish a relationship with a service provider to offer some flex capacity at the end of the quarter for financial reporting activities. You'll still want the reliability of your production system, control of that environment and the ability to move your VMs when and where you want. Also, as you build your internal clouds, look for vendors that are building for the future and whatever new technologies and application infrastructures might come along, visionary vendors that are future-proofed for new trends and have proven that they can deliver technology innovation in a timely manner.
Why does virtualization matter when building or selecting cloud services/vendors?
Clearly, there's a new trend emerging with lots of options, but also many challenges that could cost big money to reverse. How does virtualization address these challenges and allow a seamless transition to a cloud strategy, either on- or off-premise?
As mentioned above the key requirements you should demand from your cloud providers are: broad application support without lock-in, ease in mobility of environments, broad choice of locations (internal or external), and innovation that drives simplified federation of on- and off-premise clouds. Additionally, as an enterprise you'll want to look for innovation in building the internal (private) cloud to evolve your ability to offer dynamic services.
As noted, virtualization is the key. Most companies' first step on the virtualization path is to consolidate their servers, using virtualization to run multiple applications on each server instead of just one, increasing the utilization rate of (and getting more value from) every server and, thus, dramatically reducing the number of servers they need to buy, rack, power, cool, and manage.
Having consolidated servers, you realize that not only have you substantially cut the capital and operating costs of your server environments, but as a result the entire datacenter has become far more flexible. Along the way, you may have started to think about and to use IT resources - including servers, storage, networks, desktops, and applications - not as isolated silos that must be managed individually but as pools of resources that can be managed in the aggregate.
This means that you can now move resources around at will across the network, from server to server, datacenter to datacenter, and even out into the cloud, to balance loads and use compute capacity more efficiently across the entire global IT environment.
In other words, users are able to look at the compute power as a centralized resource that they can now allocate to business units on demand, while still maintaining control and operational excellence. Leveraging virtualization to better serve users gives your organization the obvious lower TCO, but also allows for accountability of usage, simplifies and meets the needs of on-demand infrastructure requests, and allows for your ability to serve, control and manage SLAs.
Hence, virtualization has played and will continue to play a huge role in cloud computing. It is the technology that has allowed service providers to deliver lower-cost hosting environments to businesses of all sizes today. Just as virtualization enabled you to consolidate your servers and do more with less hardware, it also lets you support more users per piece of hardware, and deliver applications - and the servers on which they run - faster to those users.
As the leader in virtualization, VMware recently launched its vCloud initiative. With its proven, reliable platform deployed in over 120,000 customer environments today, VMware is committed to working with enterprises who want to build internal clouds with the ability to federate to external providers to meet the changing needs of thier business. VMware's virtual datacenter operating system, enables internal clouds with features such as self-service provisioning, chargeback, and many other advanced automation and management features.
In addition, VMware is leveraging its huge ecosystem to bring new cloud offerings, such as security for clouds, to market. The virtualization market leader's approach leverages the infrastructure and expertise of hundreds of partners worldwide, including brand names such as Verizon, Hosting.com, SunGard, Terremark and Savvis to deliver the VMware platform and cloud services. This, in combination with the technology for internal clouds, lets enterprises run their applications where they want, when they want.
With the largest choice of location and interoperability of platforms, the broadest application and OS support, and leading virtualization and cloud technologies, VMware and its cloud strategy offer users a safe, reliable, and robust on-ramp to the cloud, whether on or off premise.
So, if you're a VMware user, you're in good hands and you've already taken steps toward the cloud simply by virtualizing your servers on a proven platform that offers rich management and automation features. You will see VMware continue to lead the market in delivering cloud innovation for both on- and off-premise clouds.
If you're not a VMware user but want reliable infrastructure on demand, many service providers offer VMware Infrastructure 3 with pay-per-use models. For more information about VMware vCloud or to find a partner that can help you realize the benefits of the cloud, visit: www.vmware.com/vcloud.
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
Aug. 27, 2016 12:30 PM EDT Reads: 3,608
StarNet Adds Secure Remote Linux and Unix Desktops to X-Win32 | @CloudExpo @XWin32 #Cloud #Linux #Security
StarNet Communications Corp has announced the addition of three Secure Remote Desktop modules to its flagship X-Win32 PC X server. The new modules enable X-Win32 to safely tunnel the remote desktops from Linux and Unix servers to the user’s PC over encrypted SSH. Traditionally, users of PC X servers deploy the XDMCP protocol to display remote desktop environments such as the Gnome and KDE desktops on Linux servers and the CDE environment on Solaris Unix machines. XDMCP is used primarily on comp...
Aug. 27, 2016 12:00 PM EDT Reads: 626
Traditional on-premises data centers have long been the domain of modern data platforms like Apache Hadoop, meaning companies who build their business on public cloud were challenged to run Big Data processing and analytics at scale. But recent advancements in Hadoop performance, security, and most importantly cloud-native integrations, are giving organizations the ability to truly gain value from all their data. In his session at 19th Cloud Expo, David Tishgart, Director of Product Marketing ...
Aug. 27, 2016 12:00 PM EDT Reads: 480
SYS-CON Events announced today that eCube Systems, a leading provider of middleware modernization, integration, and management solutions, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. eCube Systems offers a family of middleware evolution products and services that maximize return on technology investment by leveraging existing technical equity to meet evolving business needs. ...
Aug. 27, 2016 12:00 PM EDT Reads: 620
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
Aug. 27, 2016 11:00 AM EDT Reads: 3,964
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
Aug. 27, 2016 11:00 AM EDT Reads: 2,347
Aspose.Total for .NET is the most complete package of all file format APIs for .NET as offered by Aspose. It empowers developers to create, edit, render, print and convert between a wide range of popular document formats within any .NET, C#, ASP.NET and VB.NET applications. Aspose compiles all .NET APIs on a daily basis to ensure that it contains the most up to date versions of each of Aspose .NET APIs. If a new .NET API or a new version of existing APIs is released during the subscription peri...
Aug. 27, 2016 10:30 AM EDT Reads: 1,958
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Aug. 27, 2016 10:15 AM EDT Reads: 1,891
SYS-CON Events announced today that StarNet Communications will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. StarNet Communications’ FastX is the industry first cloud-based remote X Windows emulator. Using standard Web browsers (FireFox, Chrome, Safari, etc.) users from around the world gain highly secure access to applications and data hosted on Linux-based servers in a central data center. ...
Aug. 27, 2016 08:45 AM EDT Reads: 759
SYS-CON Events announced today that Hitrons Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Hitrons Solutions Inc. is distributor in the North American market for unique products and services of small and medium-size businesses, including cloud services and solutions, SEO marketing platforms, and mobile applications.
Aug. 27, 2016 08:00 AM EDT Reads: 607
[session] Architecting for the Cloud By @RagsS | @CloudExpo @IBMBluemix #Cloud #Docker #Microservices
As the world moves toward more DevOps and Microservices, application deployment to the cloud ought to become a lot simpler. The Microservices architecture, which is the basis of many new age distributed systems such as OpenStack, NetFlix and so on, is at the heart of Cloud Foundry - a complete developer-oriented Platform as a Service (PaaS) that is IaaS agnostic and supports vCloud, OpenStack and AWS. Serverless computing is revolutionizing computing. In his session at 19th Cloud Expo, Raghav...
Aug. 27, 2016 07:45 AM EDT Reads: 792
Pulzze Systems was happy to participate in such a premier event and thankful to be receiving the winning investment and global network support from G-Startup Worldwide. It is an exciting time for Pulzze to showcase the effectiveness of innovative technologies and enable them to make the world smarter and better. The reputable contest is held to identify promising startups around the globe that are assured to change the world through their innovative products and disruptive technologies. There w...
Aug. 27, 2016 07:45 AM EDT Reads: 668
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
Aug. 27, 2016 03:15 AM EDT Reads: 1,781
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abil...
Aug. 27, 2016 02:30 AM EDT Reads: 2,005
With so much going on in this space you could be forgiven for thinking you were always working with yesterday’s technologies. So much change, so quickly. What do you do if you have to build a solution from the ground up that is expected to live in the field for at least 5-10 years? This is the challenge we faced when we looked to refresh our existing 10-year-old custom hardware stack to measure the fullness of trash cans and compactors.
Aug. 27, 2016 01:45 AM EDT Reads: 1,738
Extreme Computing is the ability to leverage highly performant infrastructure and software to accelerate Big Data, machine learning, HPC, and Enterprise applications. High IOPS Storage, low-latency networks, in-memory databases, GPUs and other parallel accelerators are being used to achieve faster results and help businesses make better decisions. In his session at 18th Cloud Expo, Michael O'Neill, Strategic Business Development at NVIDIA, focused on some of the unique ways extreme computing is...
Aug. 27, 2016 01:30 AM EDT Reads: 2,112
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions wi...
Aug. 27, 2016 01:15 AM EDT Reads: 2,018
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
Aug. 27, 2016 12:45 AM EDT Reads: 2,944
With over 720 million Internet users and 40–50% CAGR, the Chinese Cloud Computing market has been booming. When talking about cloud computing, what are the Chinese users of cloud thinking about? What is the most powerful force that can push them to make the buying decision? How to tap into them? In his session at 18th Cloud Expo, Yu Hao, CEO and co-founder of SpeedyCloud, answered these questions and discussed the results of SpeedyCloud’s survey.
Aug. 27, 2016 12:45 AM EDT Reads: 2,159
SYS-CON Events announced today that Isomorphic Software will exhibit at DevOps Summit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Isomorphic Software provides the SmartClient HTML5/AJAX platform, the most advanced technology for building rich, cutting-edge enterprise web applications for desktop and mobile. SmartClient combines the productivity and performance of traditional desktop software with the simp...
Aug. 27, 2016 12:15 AM EDT Reads: 2,302