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Brilliant2 Set to Redesign Four Websites for Baseline StudioSystems, a Division of the New York Times Company

Web Software Company Customizes Web Platform in Redesign of Four Websites for Baseline StudioSystems

LOS ANGELES, CA -- (Marketwire) -- 03/10/09 -- Brilliant2 co-founders David Dexter and Tony Jessup announced that their company has been tapped to redesign four websites for Baseline StudioSystems, a part of The New York Times Company.

Brilliant2 was awarded four websites to redesign including Baseline StudioSystem's corporate website, Baseline Marketing (www.blssi.com), ScriptShark (www.scriptshark.com), the leading screenplay coverage destination, Screenline (www.screenscene.de), a popular film data website that offers international box office reports and Baseline Research (www.blssresearch.com), one of the film industry's leading research portals.

Jessup, Brilliant2's creative director, says he is excited to begin a partnership with Baseline StudioSystems. "We appreciate their confidence in the solutions we brought to the table. We see this as a great opportunity to build more than just a new web application -- we want to also build better businesses."

Brilliant2 will use the Magento (www.magentocommerce.com) eCommerce platform to provide websites with powerful eCommerce features and give managers flexibility and control over website products and promotions. The innovative redesign will allow managers to access and influence many different levels of website content. The Los Angeles based company will implement a SEO strategy influenced by the optimization experts at About.com, a part of The New York Times Company.

Brilliant2 (www.brilliant2.com) is a web software and branding company developing websites that run businesses. Combining custom design with existing software platforms allows Brilliant2 to create value for clients who want affordable web software applications. Based in Los Angeles (Brentwood) their client list includes Citizens Business Bank, EdgeCast, Harbor-UCLA, and SRI International.

Baseline StudioSystems (www.blssi.com), a comprehensive online database and research service for information on the film and television industries and a provider of premium film and television data to web publishers. Based in Los Angeles, Baseline serves a subscriber base that includes every major studio, broadcast network, representation firm and media outlet in North America and syndicates data to all of the largest entertainment portals. Baseline StudioSystems is a division of The New York Times Company.

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