Welcome!

@CloudExpo Authors: Elizabeth White, Liz McMillan, Zakia Bouachraoui, Dana Gardner, Pat Romanski

News Feed Item

SeeWhy Launches First Free Abandonment Tracking Service that Converts up to 30 Percent of Website Abandoners

Converting website abandoners with real-time analytics, SeeWhy, Inc. today launched a real-time website analytics service called Abandonment Tracker Free, the world’s first free abandonment tracking service. Users can sign up for the service at http://www.seewhy.com/atfree.

Abandonment Tracker Free is available as a software-as-a-service (SaaS) solution that makes it easy to convert up to 30 percent of website visitors who had previously abandoned their shopping carts, online forms, applications and registrations. With Abandonment Tracker Free, companies can gain back up to 30 percent of lost revenues, making this service one of the highest ROI solutions in the industry.

Abandonment Tracker Free provides a simple and easy way to capture lost sales value, converting those ‘lost clicks’ into ‘revenue’ by giving website operators a way to follow up directly with abandoners and convert them into customers. Statistics today demonstrate that only 17 percent of companies follow up on website abandonment at all and only 9 percent within 24 hours. And based on an average, medium-sized ecommerce company with revenues of $200M per annum and a shopping cart abandonment rate of 50%, these sites lose $10 every second to abandonment.

“Website abandonment is a persistent problem that affects every website,” said Charles Nicholls, founder and chief strategy officer of SeeWhy. “Up to 70 percent of shopping carts, registrations, quotes and online forms are abandoned before they’re complete. Companies need to consider complementing their traditional web analytics with follow-up actions to maintain revenue from consumers while your website is still fresh in their minds.”

Tracking the Free Web Conversion Revolution

Standing apart from Google Analytics and solutions from Omniture, Coremetrics and WebTrends, Abandonment Tracker Free delivers breakthrough improvements in website conversion. While other web analytics solutions report on aggregate trends to reveal conversion and abandonment problems, Abandonment Tracker Free extends traditional web analytics with personal one-to-one contact. By capturing individuals at critical points, the new service enables web teams to take immediate action to drive conversion rates and revenues.

Setting up Abandonment Tracker Free is fast and easy. In short, Abandonment Tracker Free captures the unique IDs of website abandoners, emailing those IDs to the website operator for use in follow-up, re-marketing campaigns targeted to the individual abandoners. Users sign up on the SeeWhy website, and then copy their unique SeeWhy page tag onto their site, which usually takes less than 20 minutes. Within 24 hours, the Abandonment Tracker Free service is live for that site.

When a visitor lands on a web page in the conversion funnel, an event is sent to SeeWhy’s secure data center. If the visitor doesn’t convert, SeeWhy records the abandonment along with the details, including email address, shopping cart items and amount, and stage in the conversion process at which the visitor abandoned.

Jay Bregman, CTO and founder at eCourier.co.uk, said, “We are the world's first online courier company, doing about 95 percent of our bookings via the web. That’s approximately 25,000 deliveries a month (and growing) with a team of 125 couriers in London. With Abandonment Tracker Free, we are able to detect booking and account opening abandonments for the first time. We then are able to take immediate corrective action with a follow-up email or phone call. It’s a great complement to our Google Analytics service, and initial reports suggest Abandonment Tracker will recover up to 30 percent of our customers who had abandoned and convert them to revenue.”

Abandonment Tracker Free in Action

Following up website abandonment can drive website conversions across a variety of different applications and ecommerce environments, including:

  • form abandonment
  • shopping cart abandonment
  • registration abandonment
  • download abandonment
  • web page abandonment

SeeWhy is debuting Abandonment Tracker Free at the eMetrics Marketing Optimization Summit on May 4-7, 2009, at the Fairmont San Jose in San Jose, CA. A silver sponsor of the show, SeeWhy is exhibiting in booth 57.

For more information on SeeWhy, visit www.seewhy.com. For additional perspectives, please visit and subscribe to the SeeWhy RSS blog feed at http://websiteconversion.blogspot.com, and follow SeeWhy on Twitter at @webconversion.

About SeeWhy

SeeWhy delivers breakthrough improvements in website conversion through continuous analysis of individual visitors and proactively optimizes real-time actions. Powered by a unique next generation event processing architecture, the SeeWhy suite of real-time web analytic applications is delivered “on-demand.” Re-marketing to abandoned visitors using the SeeWhy Abandonment Tracker service converts up to 30% of visitors that had abandoned their shopping carts, online forms, applications and registrations. This service provides one of the highest and most easily attainable ROI’s of any online marketing initiative.

SeeWhy is a Red Herring Top 100 Company, has been named a Global Innovator by Guidewire Group and was highlighted as a cool company by Gartner, Inc. SeeWhy, Inc. was incorporated in 2003 and is headquartered in Andover, MA. More information can be found at http://www.seewhy.com/.

SeeWhy, the SeeWhy logo and SeeWhy Abandonment Tracker Free are trademarks of SeeWhy Inc. All other trademarks the property of their respective owners.

Tags:

Shopping cart abandonment, website conversion, form abandonment, web analytics, SeeWhy, Google Analytics, Omniture, Coremetrics, WebTrends

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

CloudEXPO Stories
Eggplant, the customer experience optimization specialist, announced the latest enhancements to its Digital Automation Intelligence (DAI) Suite. The new capabilities augment Eggplant’s continuous intelligent automation by making it simple and quick for teams to test the performance and usability of their products as well as basic functionality, delivering a better user experience that drives business outcomes.
Is advanced scheduling in Kubernetes achievable?Yes, however, how do you properly accommodate every real-life scenario that a Kubernetes user might encounter? How do you leverage advanced scheduling techniques to shape and describe each scenario in easy-to-use rules and configurations? In his session at @DevOpsSummit at 21st Cloud Expo, Oleg Chunikhin, CTO at Kublr, answered these questions and demonstrated techniques for implementing advanced scheduling. For example, using spot instances and cost-effective resources on AWS, coupled with the ability to deliver a minimum set of functionalities that cover the majority of needs – without configuration complexity.
Intel is an American multinational corporation and technology company headquartered in Santa Clara, California, in the Silicon Valley. It is the world's second largest and second highest valued semiconductor chip maker based on revenue after being overtaken by Samsung, and is the inventor of the x86 series of microprocessors, the processors found in most personal computers (PCs). Intel supplies processors for computer system manufacturers such as Apple, Lenovo, HP, and Dell. Intel also manufactures motherboard chipsets, network interface controllers and integrated circuits, flash memory, graphics chips, embedded processors and other devices related to communications and computing.
"There is a huge interest in Kubernetes. People are now starting to use Kubernetes and implement it," stated Sebastian Scheele, co-founder of Loodse, in this SYS-CON.tv interview at DevOps at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throughout enterprises of all sizes.