@CloudExpo Authors: Elizabeth White, Liz McMillan, Zakia Bouachraoui, Dana Gardner, Pat Romanski

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SeeWhy Launches First Free Abandonment Tracking Service that Converts up to 30 Percent of Website Abandoners

Converting website abandoners with real-time analytics, SeeWhy, Inc. today launched a real-time website analytics service called Abandonment Tracker Free, the world’s first free abandonment tracking service. Users can sign up for the service at http://www.seewhy.com/atfree.

Abandonment Tracker Free is available as a software-as-a-service (SaaS) solution that makes it easy to convert up to 30 percent of website visitors who had previously abandoned their shopping carts, online forms, applications and registrations. With Abandonment Tracker Free, companies can gain back up to 30 percent of lost revenues, making this service one of the highest ROI solutions in the industry.

Abandonment Tracker Free provides a simple and easy way to capture lost sales value, converting those ‘lost clicks’ into ‘revenue’ by giving website operators a way to follow up directly with abandoners and convert them into customers. Statistics today demonstrate that only 17 percent of companies follow up on website abandonment at all and only 9 percent within 24 hours. And based on an average, medium-sized ecommerce company with revenues of $200M per annum and a shopping cart abandonment rate of 50%, these sites lose $10 every second to abandonment.

“Website abandonment is a persistent problem that affects every website,” said Charles Nicholls, founder and chief strategy officer of SeeWhy. “Up to 70 percent of shopping carts, registrations, quotes and online forms are abandoned before they’re complete. Companies need to consider complementing their traditional web analytics with follow-up actions to maintain revenue from consumers while your website is still fresh in their minds.”

Tracking the Free Web Conversion Revolution

Standing apart from Google Analytics and solutions from Omniture, Coremetrics and WebTrends, Abandonment Tracker Free delivers breakthrough improvements in website conversion. While other web analytics solutions report on aggregate trends to reveal conversion and abandonment problems, Abandonment Tracker Free extends traditional web analytics with personal one-to-one contact. By capturing individuals at critical points, the new service enables web teams to take immediate action to drive conversion rates and revenues.

Setting up Abandonment Tracker Free is fast and easy. In short, Abandonment Tracker Free captures the unique IDs of website abandoners, emailing those IDs to the website operator for use in follow-up, re-marketing campaigns targeted to the individual abandoners. Users sign up on the SeeWhy website, and then copy their unique SeeWhy page tag onto their site, which usually takes less than 20 minutes. Within 24 hours, the Abandonment Tracker Free service is live for that site.

When a visitor lands on a web page in the conversion funnel, an event is sent to SeeWhy’s secure data center. If the visitor doesn’t convert, SeeWhy records the abandonment along with the details, including email address, shopping cart items and amount, and stage in the conversion process at which the visitor abandoned.

Jay Bregman, CTO and founder at eCourier.co.uk, said, “We are the world's first online courier company, doing about 95 percent of our bookings via the web. That’s approximately 25,000 deliveries a month (and growing) with a team of 125 couriers in London. With Abandonment Tracker Free, we are able to detect booking and account opening abandonments for the first time. We then are able to take immediate corrective action with a follow-up email or phone call. It’s a great complement to our Google Analytics service, and initial reports suggest Abandonment Tracker will recover up to 30 percent of our customers who had abandoned and convert them to revenue.”

Abandonment Tracker Free in Action

Following up website abandonment can drive website conversions across a variety of different applications and ecommerce environments, including:

  • form abandonment
  • shopping cart abandonment
  • registration abandonment
  • download abandonment
  • web page abandonment

SeeWhy is debuting Abandonment Tracker Free at the eMetrics Marketing Optimization Summit on May 4-7, 2009, at the Fairmont San Jose in San Jose, CA. A silver sponsor of the show, SeeWhy is exhibiting in booth 57.

For more information on SeeWhy, visit www.seewhy.com. For additional perspectives, please visit and subscribe to the SeeWhy RSS blog feed at http://websiteconversion.blogspot.com, and follow SeeWhy on Twitter at @webconversion.

About SeeWhy

SeeWhy delivers breakthrough improvements in website conversion through continuous analysis of individual visitors and proactively optimizes real-time actions. Powered by a unique next generation event processing architecture, the SeeWhy suite of real-time web analytic applications is delivered “on-demand.” Re-marketing to abandoned visitors using the SeeWhy Abandonment Tracker service converts up to 30% of visitors that had abandoned their shopping carts, online forms, applications and registrations. This service provides one of the highest and most easily attainable ROI’s of any online marketing initiative.

SeeWhy is a Red Herring Top 100 Company, has been named a Global Innovator by Guidewire Group and was highlighted as a cool company by Gartner, Inc. SeeWhy, Inc. was incorporated in 2003 and is headquartered in Andover, MA. More information can be found at http://www.seewhy.com/.

SeeWhy, the SeeWhy logo and SeeWhy Abandonment Tracker Free are trademarks of SeeWhy Inc. All other trademarks the property of their respective owners.


Shopping cart abandonment, website conversion, form abandonment, web analytics, SeeWhy, Google Analytics, Omniture, Coremetrics, WebTrends

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