Welcome!

@CloudExpo Authors: Zakia Bouachraoui, Pat Romanski, Carmen Gonzalez, Yeshim Deniz, Liz McMillan

Related Topics: Containers Expo Blog

Containers Expo Blog: Article

Citrix Aims To Dazzle

It's pull versus push. And Citrix claims push is boring and counterproductive

Citrix is planning to introduce a so-called self-service "storefront" for enterprise applications later this year called Dazzle.

It's supposed to provide corporate employees with 24x7 access to a broad swath of apps, desktops and content to give them what they need when they need it.

Dazzle derives from Citrix' theory - itself derived from examples like DirecTV and Apple's iTunes store - that consumerization is changing the shape of enterprise IT and that business dare not ignore all the web-based consumer services available outside the office.

It's pull versus push. And Citrix claims push is boring and counterproductive.

Expected to ship in the second half, Dazzle will run on Windows and Mac PCs and act as a lightweight storefront for all the applications IT has centrally staged in a head-end infrastructure product like XenApp or any of the Citrix head-end products.

The applications will be indexed by name, description and type. And the widgetry will be integrated with Citrix' new Receiver universal client access technology and will interface with the company's new Merchandising Server management system, meant to merchandise apps to user not just deliver them. So IT will be able to recommend or advertise applications.

The widgetry should handle charge-backs and software expirations.

More Stories By Maureen O'Gara

Maureen O'Gara the most read technology reporter for the past 20 years, is the Cloud Computing and Virtualization News Desk editor of SYS-CON Media. She is the publisher of famous "Billygrams" and the editor-in-chief of "Client/Server News" for more than a decade. One of the most respected technology reporters in the business, Maureen can be reached by email at maureen(at)sys-con.com or paperboy(at)g2news.com, and by phone at 516 759-7025. Twitter: @MaureenOGara

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


CloudEXPO Stories
Public clouds dominate IT conversations but the next phase of cloud evolutions are "multi" hybrid cloud environments. The winners in the cloud services industry will be those organizations that understand how to leverage these technologies as complete service solutions for specific customer verticals. In turn, both business and IT actors throughout the enterprise will need to increase their engagement with multi-cloud deployments today while planning a technology strategy that will constitute a significant part of their IT budgets in the very near future. As IoT solutions are growing rapidly, as well as security challenges growing exponentially, without a doubt, the cloud world is about to change for the better. Again.
Isomorphic Software is the global leader in high-end, web-based business applications. We develop, market, and support the SmartClient & Smart GWT HTML5/Ajax platform, combining the productivity and performance of traditional desktop software with the simplicity and reach of the open web. With staff in 10 timezones, Isomorphic provides a global network of services related to our technology, with offerings ranging from turnkey application development to SLA-backed enterprise support. Leading global enterprises use Isomorphic technology to reduce costs and improve productivity, developing & deploying sophisticated business applications with unprecedented ease and simplicity.
On-premise or off, you have powerful tools available to maximize the value of your infrastructure and you demand more visibility and operational control. Fortunately, data center management tools keep a vigil on memory contestation, power, thermal consumption, server health, and utilization, allowing better control no matter your cloud's shape. In this session, learn how Intel software tools enable real-time monitoring and precise management to lower operational costs and optimize infrastructure for today even as you're forecasting for tomorrow.
Every organization is facing their own Digital Transformation as they attempt to stay ahead of the competition, or worse, just keep up. Each new opportunity, whether embracing machine learning, IoT, or a cloud migration, seems to bring new development, deployment, and management models. The results are more diverse and federated computing models than any time in our history.
Andrew Keys is co-founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereum.