Welcome!

@CloudExpo Authors: Zakia Bouachraoui, Liz McMillan, Pat Romanski, Carmen Gonzalez, Yeshim Deniz

Related Topics: @CloudExpo

@CloudExpo: Blog Feed Post

The Future of Web Hosting is in The Cloud

Cisco is targeting service providers who want to offer cloud services publicly

Following upon VMWare and others, Cisco has announced a new cloud strategy focused on enablement of cloud hosting & service providers. The program called "Unified Service Delivery" focuses on service providers who want to offer cloud services publicly.

According to a press release the new Cisco Unified Service Delivery solution is optimized to enable virtualization within the data center, between data centers and across the Next-Generations Networks (NGN). Like VMWare, Cisco is trying to tap into their existing ecosystem of partners to build, run and deliver new cloud services acting as a kind of intermediary rather then a direct cloud provider. In a recent GigaOM post, Simon Aspinall, senior director of service provider marketing at Cisco described "an arms dealer role -– equipping its customers to fight that battle instead of offering a platform of its own" In my opinion a very smart place to be.

What is clear in this move is that the opportunities for cloud computing enablers such as Cisco, IBM, Sun, VMWare and smaller player like (warning blatant self promotion ahead) Enomaly is in that in the short term the "real money" will be made in converting the broad group of existing hosting providers into cloud computing providers. A proof point is recently VMWare has also turned it's focus to the so called cloud service provider market with their Vcloud initiative. The VMWare pitch rests on the idea of VMware specific interoperability. As the dominant virtualization platform, they don't have to worry if they're interoperability with anyone other then themselves and for this reason is a key part of their pitch. (We're interoperable with ourself.) According to the Vcloud site they claim that your application will work in the cloud as it did on-premise, and will remain portable between your data center and other vCloud Service Providers.

Similarly at Enomaly, we have also begun to roll out a cloud service provider specific version of our ECP platform and have seen a significant level of interest from web hosting providers around the globe. What has really surprised me is how much interest we're seeing from over seas. It has become clear to me the true opportunity for cloud hosting is in enabling a a hybrid cloud -- a cloud that allows hosting providers the ability to recapture revenue being lost to rival cloud providers. For these providers it's become very easy to monitor lost revenue, all that is required is you monitor traffic to and from Amazon Web Services.

More Stories By Reuven Cohen

An instigator, part time provocateur, bootstrapper, amateur cloud lexicographer, and purveyor of random thoughts, 140 characters at a time.

Reuven is an early innovator in the cloud computing space as the founder of Enomaly in 2004 (Acquired by Virtustream in February 2012). Enomaly was among the first to develop a self service infrastructure as a service (IaaS) platform (ECP) circa 2005. As well as SpotCloud (2011) the first commodity style cloud computing Spot Market.

Reuven is also the co-creator of CloudCamp (100+ Cities around the Globe) CloudCamp is an unconference where early adopters of Cloud Computing technologies exchange ideas and is the largest of the ‘barcamp’ style of events.

CloudEXPO Stories
The dream is universal: heuristic driven, global business operations without interruption so that nobody has to wake up at 4am to solve a problem. Building upon Nutanix Acropolis software defined storage, virtualization, and networking platform, Mark will demonstrate business lifecycle automation with freedom of choice and consumption models. Hybrid cloud applications and operations are controllable by the Nutanix Prism control plane with Calm automation, which can weave together the following: database as a service with Era, micro segmentation with Flow, event driven lifecycle operations with Epoch monitoring, and both financial and cloud governance with Beam. Combined together, the Nutanix Enterprise Cloud OS democratizes and accelerates every aspect of your business with simplicity, security, and scalability.
Inzata is a powerful, revolutionary data analytics platform for integrating, exploring, and analyzing data of any kind, from any source, at massive scale. Powerful AI-assisted Modeling and a patented analytics engine help users quickly load, blend and model raw and unstructured data into powerful enterprise data models, actionable real-time analytics and engaging visualizations. Go beyond spreadsheets and slides and compose a powerful narrative about how your business is performing, and how you could make it better.
CloudEXPO | DevOpsSUMMIT | DXWorldEXPO Silicon Valley 2019 will cover all of these tools, with the most comprehensive program and with 222 rockstar speakers throughout our industry presenting 22 Keynotes and General Sessions, 250 Breakout Sessions along 10 Tracks, as well as our signature Power Panels. Our Expo Floor will bring together the leading global 200 companies throughout the world of Cloud Computing, DevOps, IoT, Smart Cities, FinTech, Digital Transformation, and all they entail. As your enterprise creates a vision and strategy that enables you to create your own unique, long-term success, learning about all the technologies involved is essential. Companies today not only form multi-cloud and hybrid cloud architectures, but create them with built-in cognitive capabilities.
Lori MacVittie is a subject matter expert on emerging technology responsible for outbound evangelism across F5's entire product suite. MacVittie has extensive development and technical architecture experience in both high-tech and enterprise organizations, in addition to network and systems administration expertise. Prior to joining F5, MacVittie was an award-winning technology editor at Network Computing Magazine where she evaluated and tested application-focused technologies including app security and encryption-related solutions. She holds a B.S. in Information and Computing Science from the University of Wisconsin at Green Bay, and an M.S. in Computer Science from Nova Southeastern University, and is an O'Reilly author.
In his keynote at 19th Cloud Expo, Sheng Liang, co-founder and CEO of Rancher Labs, discussed the technological advances and new business opportunities created by the rapid adoption of containers. With the success of Amazon Web Services (AWS) and various open source technologies used to build private clouds, cloud computing has become an essential component of IT strategy. However, users continue to face challenges in implementing clouds, as older technologies evolve and newer ones like Docker containers gain prominence. He explored these challenges and how to address them, while considering how containers will influence the direction of cloud computing.