Click here to close now.

Welcome!

Cloud Expo Authors: Michael Kanasoot, Jason Bloomberg, JP Morgenthal, Lori MacVittie, Wade Williamson

Related Topics: Cloud Expo, Java, MICROSERVICES, Virtualization, AJAX & REA, Apache

Cloud Expo: Blog Feed Post

Big Data Conundrum: Show Me the Money!

To glean value from Big Data efforts, companies need to embrace the real-time value provided by the cloud

Inventory levels. Sales results. Negative comments on Facebook. Positive comments on Twitter. Shopping on Amazon. Listening to Pandora. Online search habits. No matter what you call it or what the information describes, it’s all data being collected about you.

Thanks to new technologies like Hadoop, once-unquantifiable data (like Facebook conversations and Tweets) can now be quantified. Now, because nearly everything is measurable, everything is measured. The result: companies are spending big dollars to collect, store and measure astronomical amounts of data.

Show me the data!

There’s a name for this movement: Big Data. Not only is it a name, it has been the “it, it” of 2012, possibly trumping “the cloud.”

IDC defines Big Data as projects collecting 100 terabytes of data (hence the name), comprising two or more data formats. Earlier this year, the research firm predicted the market for Big Data technology and services will reach $16.9 billion by 2015, from $3.2 billion in 2010. That’s an astounding 40 percent annual growth rate.

The interesting thing is that IDC expects most of this spending to focus on infrastructure — the plumbing that enables companies to download, collect and store vast amounts of data.

To me, this is a missed opportunity. Why? We need to focus on unlocking the real business benefits from all this data.

Companies have not yet grasped the business potential of all the data pouring in from hundreds of sources—think apps in the cloud, on-premise partner software and from their own enterprise. In effect, businesses haven’t figured out how to make money from this fire hose of disparate data sources.

My point-of-view is that Big Data’s only real value lies in businesses’ ability to transform data into insight they can act on.

This means enabling sales managers to quickly analyze sales reps’ results, view new contracts lost or signed, and react to how actual performance compares against the plan they set months earlier. Help-desk staff could see how individual customers affect sales and profit, showing them when to go above-and-beyond to retain certain customers while allowing low-flyers to churn. Or helping insurance agents to predict kinds and amounts of damage as hurricanes hurtle toward their region.

Steps to Monetize Big Data
To glean value from Big Data efforts, companies need to embrace the real-time value provided by the cloud. Viewing one’s data in real-time through the lens of cloud computing enables anyone, in any company, to make smart business decisions from the mammoth amounts of data, coming from all over the place.

Therefore, companies looking to monetize Big Data need to take these steps:

Use the cloud: These days businesses can tap into an enormous range of cloud services. They can subscribe to high-performance infrastructure services like Amazon Web Services, rent platforms as a service (comprising hardware, operating systems, storage and network capacity) from salesforce.com, store information in services like Box or automate billings with companies like Zuora. These are just examples.

Companies can also pick and choose from a long list of cloud-based apps to handle business tasks, from customer relationship management and marketing to human resources and financial management. In fact, I would argue that cloud services become the business application suite, eventually displacing behemoth on-premise packages from SAP or Oracle. Emphasis on “eventually,” since few enterprises are ready to jettison their million-dollar investments in Oracle and SAP.

For this reason, I advise companies to:

Start with what’s important: Forget about separate data sources. Data today spews in from hundreds sources, be it sales and customer data from salesforce.com, inventory levels from SAP, logistics information from your suppliers and employee data from Oracle. Companies run into trouble when they start off boiling the ocean, which is why I suggest companies begin with a few sources and then build up from there.

Fortunately, there is a way, thanks to a new generation of application programming interfaces (APIs) that allows more kinds of software, from different software makers, to communicate with each other, regardless of location. As a result, any company, regardless of size, can access the data it needs to make better decisions.

Which is why my next point is:

Make Big Data insight democratic: Five years ago, only executives at very large companies had access to business intelligence tools that culled patterns from data.

The cloud makes everything democratic — not just access to the data itself, but the insight as well, including best practices that don’t require the expertise of a SQL or a MapReduce programmer. The cloud enables anyone, anywhere, to recognize patterns from data and make smart decisions, faster. And that means any business professional, at any company should be able to monetize their Big Data.

When Big Data finally becomes useful to the rest of us, and not just IT wizards, it will take on an even larger role today and into tomorrow.

Read the original blog entry...

More Stories By Roman Stanek

Roman Stanek is a technology visionary who has spent the past fifteen years building world-class technology companies. Currently Founder & CEO of Good Data, which provides collaborative analytics on demand, he previously co-founded first NetBeans, now a part of Sun Microsystems and one of the leading Java IDEs, and then and Systinet, now owned by Hewlett-Packard and the leading SOA Governance platform on the market.

@CloudExpo Stories
Even though it’s now Microservices Journal, long-time fans of SOA World Magazine can take comfort in the fact that the URL – soa.sys-con.com – remains unchanged. And that’s no mistake, as microservices are really nothing more than a new and improved take on the Service-Oriented Architecture (SOA) best practices we struggled to hammer out over the last decade. Skeptics, however, might say that this change is nothing more than an exercise in buzzword-hopping. SOA is passé, and now that people are ...
The webinar, hosted by XebiaLabs, will feature 4 experts including Special Host Gene Kim, author of The Phoenix Project, along with IT thought leaders Gary Gruver, Randy Shoup and XebiaLabs' Andrew Phillips. The panel brings more than 30 years of collective experience surrounding microservices transformations at major companies including Google, eBay and Tripwire. "The story around microservices and containers is pretty compelling and the attraction of more flexibility is obviously alluring,"...
SYS-CON Events announced today that Creative Business Solutions will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Creative Business Solutions is the top stocking authorized HP Renew Distributor in the U.S. Based out of Long Island, NY, Creative Business Solutions offers a one-stop shop for a diverse range of products including Proliant, Blade and Industry Standard Servers, Networking, Server Options and...
WHOA.com has announced the newest addition to its data center footprint with the expansion into Equinix's newest state-of-the-art facility: DC-11 Washington, DC IBX+. Located in Ashburn, VA, this data center expands Whoa.com's presence to meet rapidly expanding customer demand for secure cloud solutions. Equinix, Inc. operates International Business Exchange™ (IBX®) data centers in 32 markets across 15 countries in the Americas, EMEA, and Asia-Pacific. Equinix is committed to operating faciliti...
SYS-CON Events announced today that FierceDevOps will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. FierceDevOps keeps software developers and IT operations personnel updated on the latest news and trends around the rapidly evolving role of the traditional IT worker.
The Open Compute Project is a collective effort by Facebook and a number of players in the datacenter industry to bring lessons learned from the social media giant's giant IT deployment to the rest of the world. Datacenters account for 3% of global electricity consumption – about the same as all of Switzerland or the Czech Republic -- according to people I met at the recent Open Compute Summit in San Jose. With increasing mobility at the edge of the cloud and vast new dataflows being pre...
GENBAND has announced that SageNet is leveraging the Nuvia platform to deliver Unified Communications as a Service (UCaaS) to its large base of retail and enterprise customers. Nuvia’s cloud-based solution provides SageNet’s customers with a full suite of business communications and collaboration tools. Two large national SageNet retail customers have recently signed up to deploy the Nuvia platform and the company will continue to sell the service to new and existing customers. Nuvia’s capabili...
SYS-CON Events announced today that Cisco, the worldwide leader in IT that transforms how people connect, communicate and collaborate, has been named “Gold Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Cisco makes amazing things happen by connecting the unconnected. Cisco has shaped the future of the Internet by becoming the worldwide leader in transforming how people connect, communicate and collaborat...
WSM International is launching a DevOps services division that offers assessment, consulting and implementation to large enterprises and organizations with complex infrastructures. This is the first independent services company to create a dedicated practice to help organizations looking to transition to the DevOps model. The concept of DevOps is to blend information technology (IT) software development with operations to optimize the computing infrastructure according to the specific needs of ...
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
SYS-CON Events announced today that robomq.io will exhibit at SYS-CON's @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. robomq.io is an interoperable and composable platform that connects any device to any application. It helps systems integrators and the solution providers build new and innovative products and service for industries requiring monitoring or intelligence from devices and sensors.
Temasys has announced senior management additions to its team. Joining are David Holloway as Vice President of Commercial and Nadine Yap as Vice President of Product. Over the past 12 months Temasys has doubled in size as it adds new customers and expands the development of its Skylink platform. Skylink leads the charge to move WebRTC, traditionally seen as a desktop, browser based technology, to become a ubiquitous web communications technology on web and mobile, as well as Internet of Things...
Modern Systems announced completion of a successful project with its new Rapid Program Modernization (eavRPMa"c) software. The eavRPMa"c technology architecturally transforms legacy applications, enabling faster feature development and reducing time-to-market for critical software updates. Working with Modern Systems, the University of California at Santa Barbara (UCSB) leveraged eavRPMa"c to transform its Student Information System from Software AG's Natural syntax to a modern application lev...
Today, IT is not just a cost center. IT is an enabler and driver of business. With the emergence of the hybrid cloud paradigm, IT now has increasingly more capabilities to create new strategic opportunities for a business. Hybrid cloud allows an organization to utilize multi-tenant public clouds, dedicated private clouds, bare metal hosting, and the associated support and services for the right use cases through an on-demand, XaaS model. This model of IT creates tremendous opportunities for busi...
Hosted PaaS providers have given independent developers and startups huge advantages in efficiency and reduced time-to-market over their more process-bound counterparts in enterprises. Software frameworks are now available that allow enterprise IT departments to provide these same advantages for developers in their own organization. In his workshop session at DevOps Summit, Troy Topnik, ActiveState’s Technical Product Manager, will show how on-prem or cloud-hosted Private PaaS can enable organ...
In today's digital world, change is the one constant. Disruptive innovations like cloud, mobility, social media, and the Internet of Things have reshaped the market and set new standards in customer expectations. To remain competitive, businesses must tap the potential of emerging technologies and markets through the rapid release of new products and services. However, the rigid and siloed structures of traditional IT platforms and processes are slowing them down – resulting in lengthy delivery ...
Docker is an excellent platform for organizations interested in running microservices. It offers portability and consistency between development and production environments, quick provisioning times, and a simple way to isolate services. In his session at DevOps Summit at 16th Cloud Expo, Shannon Williams, co-founder of Rancher Labs, will walk through these and other benefits of using Docker to run microservices, and provide an overview of RancherOS, a minimalist distribution of Linux designed...
Business as usual for IT is evolving into a “Make or Buy” decision on a service-by-service conversation with input from the LOBs. How does your organization move forward with cloud? In his general session at 16th Cloud Expo, Paul Maravei, Regional Sales Manager, Hybrid Cloud and Managed Services at Cisco, discusses how Cisco and its partners offer a market-leading portfolio and ecosystem of cloud infrastructure and application services that allow you to uniquely and securely combine cloud busi...
Businesses are looking to empower employees and departments to do more, go faster, and streamline their processes. For all workers – but mobile workers especially – utilizing the cloud to reconnect documents and improve processes without destructing existing workflows can have a dramatic impact on productivity. In his session at 16th Cloud Expo, Mark Grilli, vice president of Acrobat Solutions marketing at Adobe Systems Incorporated, will outline new ways that the cloud is changing the way peo...
Sonus Networks introduced the Sonus WebRTC Services Solution, a virtualized Web Real-Time Communications (WebRTC) offer, purpose-built for the Cloud. The WebRTC Services Solution provides signaling from WebRTC-to-WebRTC applications and interworking from WebRTC-to-Session Initiation Protocol (SIP), delivering advanced real-time communications capabilities on mobile applications and on websites, which are accessible via a browser.